Around 34% of Filipinos intend to buy kitchen and home appliances in the next 12 months - this is as of early January this year. If this is actually realized, this would translate into a substantial number of sales. YouGov Profiles has an internal feature that can readily translate this incidence into market size that can either be used for projections, market planning, or segmentation. Who are...

As the inflation rate rises even higher than what the government projected, tendency is for people to hold on to their funds as a buffer against higher prices. However, according to YouGov’s latest data in Profiles, only 3 in 10 Filipinos own individual savings account. BUT, close to 8 in 10 Filipinos are planning to save more money in the next 12 months. Where do unbanked Filipinos therefore...

According to Profiles, one of the digital research solutions of YouGov, more than 6 in 10 Filipinos agree with the statement that "being insured for everything is important". It also shows that 4 in 10 Filipinos own life insurance. YouGov BrandIndex, a daily brand tracker, provides the top five* most recommended life insurance companies in the country. These are: Sun Life Philippines, BDO Life,...

Recent data from a Synergy-YouGov survey conducted from April 5 to 11, 2023 in total PH, revealed that 27% of Filipinos have shopped for Mother's Day or Father's Day in the last 12 months. However, the survey also indicated that 34% of Filipinos are planning to shop for these occasions in the next 12 months, a net +7% increase. It was also seen that more family-based occasions will experience a...

A recent Synergy-YouGov survey, revealed that 6 in 10 Filipinos are well aware of AI tools and potentially its game-changing capabilities. Further, based on YouGov Profiles, 54% think that "artificial intelligence is not just a technological advancement but also the next step in our evolution.“ Consider the possibilities that lie ahead: Will AI empower us to achieve greater efficiency and...

Over 7 in 10 would like to make an informed decision before making big purchases. This might be due to the financial constraints being experienced by Filipinos these days as seen in recent studies done by Synergy-YouGov. This means that big-ticket item brands should do the extra mile in the education process to provide their customers with needed information to facilitate decision-making. What...

Based on Profiles, one of the digital research solutions of YouGov, mobile phones and computers ARE the top products that are planned to be bought in the next 12 months. This is still at a much higher incidence than kitchen and home appliances. This pandemic propelled it to this level, don't you think? Discover what the financial attitudes are of these would-be-gadgets buyers, their...

What type of investment vehicles do most Filipinos prefer or look for? And what would their reasons be for investing? Close to 8 in 10 Filipinos are planning to save in the next 12 months. Further to this, YouGov Profiles data (as of February 5th) over 7 in 10 Filipinos are looking for profitable ways to invest their money. So inferring, ‘saving’ may mean ‘investing’. Where do they plan to...

The success of the business depends on what consumers say, think, and feel about the brands in the market.Aside from the thousands of variables we could explore, YouGov BrandIndex, one of the digital solutions of YouGov, allows us to track brands from various sectors and evaluate your brand health using daily consumer opinion across 16 different brand metrics. Find our which brands are taking...

Since the pandemic, consumers have been focusing more on wellness and self-care. Latest data from YouGov Profiles, an advanced audience segmentation tool covering 49 markets worldwide, shows that the top health and beauty products bought by Filipinos in the last 12 months are: hair care products, oral hygiene products, deodorants/antiperspirants, and shower products. YouGov BrandIndex, a daily...

Data from YouGov Profiles as of March 12 shows that almost 1 in 4 Filipinos are interested in purchasing a new car in the next 12 months.What factors do Filipinos consider when buying a new car?YouGov BrandIndex, a tool for near real-time brand tracking, provides the top three most considered automotive brands in the country: Toyota Motor Philippines, Honda and Ford Motor Company.Want to...

Data from YouGov Profiles as of April 9 shows that more than 6 in 10 Filipinos agree that electric cars are the future of the motor industry. With their lower carbon footprint and efficient performance, electric cars are paving the way for a cleaner and greener future. This is very much aligned with the high incidence of those who agree that green energy is the future (77%). Let's continue to...