We are a full-service marketing research consulting company.
We provide you with marketing-based, business solutions hoped to aid in business growth.
While we use traditional tools, we work with you to get a holistic view of your business and where our tools, research, expertise – and synergy – will be of help.
Others will just focus on the “whats” of the data. We provide more than this – we give our partners the “so whats” and the “now whats” which make the results highly relevant and actionable for our business partners. As such, our business partners need not have to comb through the entire data set, or second-guess the key headlines or interpretation of the results as we provide the implications of market research results to the brand or business, further providing the next steps to these.
Here are some resources you could use to validate, design, benchmark, make you productive as a decision-maker or marketing professional.
Philippine Macro-Economic Indicators
• Philippine population and projections (NSO) www.census.gov.ph
• Foreign Direct Investment (Central Bank, DTI, NEDA)
Business News
• Adobo Magazine www.adobomagazine.com
• BusinessWorld Online www.bworldonline.com
• Philippine Daily Inquirer www.inquirer.net
• Philippine Stock Market Index www.pse.org.ph
• Cocktales (by Victor Agustin) www.cocktales.ph
• Go Negosyo www.gonegosyo.net
Professional Organizations
• ESOMAR www.esomar.org
• PCCI www.philippinechamber.com
• Makati Business Club www.mbc.com.ph
• ANV Consulting www.anv-consulting.com
• Business Processing Association of the Philippines (BPA/P) www.bpap.org‘
Recommended books
• Five Minds For the Future by Dr. Howard Gardner
• How to think Like Leonardo da Vinci by Michael J. Gelb
• The Tipping Point by Malcolm Gladwell
• Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
• Think Like a Champion by Donald Trump‘
Technical-Related
• Sample size computation Survey System
• Testing for significance of two proportions www.answersresearch.com/proportions.php
All too often in business we try to bring together different pieces of our operations to accomplish a more productive output. In bringing these areas of operation together, we should focus on the most important factor to success, and that is synergy. Synergy can best be defined as the interaction of two or more agents [...]