Trainings that We Provide

Our trainings are designed for business and marketing decision-makers in their respective organizations, Brand Managers, Advertisers or those who are involved in preparing marketing programs, business decisions for their companies. We provide training on real-life usefulness of market research – we walk the talk, in other words, and not just wow our audience with the tools but show them how these tools help in understanding of the market, problem, solutions and next steps.

We offer seminar or workshop training types for one or more individuals in the company.

Following are some of the trainings we can provide but are not limited to such as we can customize training programs depending on the needs of the company.  Case studies are provided for faster learning and appreciation.

Market Research Training for Marketing Decision-Makers

Basics of Market Research

  1. Primary and Secondary Research and Applications/Uses
  2. Qualitative Research
  3. Quantitative Research
  4. Volume estimation through consumer research
  5. Market Research for Introduction, Renovation, Innovation, Strategic Selection and Decision

  6. Profiling
  7. Brand Equity Research and Positioning
  8. Advertising Tests
  9. Promotions
  10. Product Test
  11. Package Test
  12. Brand Name Test
  13. Design Test
  14. Pricing Test
  15. Full Mix Test
  16. Market Research For Advanced/Mature Markets

  17. Segmentation Research
  18. Psychographics
  19. Occasions-based
  20. Image/Brand Choice
  21. Product Usage
  22. Special Topics in Statistics

  23. Regression Analysis
  24. Factor Analysis
  25. Cluster Analysis
  26. Discriminant Analysis