Work We Have Done

Following are the various studies and/or processes that we have done in Synergy. Feel free to get in touch with us for any research requirements and/or knowledge process outsourcing needs you may have.

AD HOC Studies/Tracking Studies

1. Advertising and promotions pre-, during, or post-evaluation/test
   age research
2. Customer profiling and consumption volume estimation
3. Customer satisfaction studies
4. Customer service cycle research
5. Media habits and lifestyle studies
6. Mindset and/or psychographics analysis
7. Motivations and/or positioning research
8. Mystery shopping (for benchmarking; standards implementation, etc.)
9. Opinion studies/political surveys
10. Segmentation studies: occasions-based; psychographics; consumption occasions/usage segmentation; brand choice
11. Shopping habits
12. Product concept test; full bundle test (package, name, price, product); specific pricing studies
13. Usage, Attitude and Image Study (UAI)

Competitive scanning; competitive intelligence including (but not limited to) distribution checks, pricing checks

Consulting work on research design and annual planning or project management

Design, data processing, analysis, project management of research in Asia-Pacific countries

Database development, management and reporting

Data tabulation design to maximize learnings; data tabulation and encoding

Market sizing

Needs and gap analysis

Target market recruitment/screening

Statistical model-building; special statistical processing

Telemarketing and call-out analysis

Traffic count, projection and analysis

Training/seminar on Market Research

1. Basic
2. Advanced
3. Statistical Analysis