By Germaine A. Reyes
Article published in BusinessWorld, Wealth Manager Section, December 28, 2009
If you’re in the travel or its allied businesses, take heart – tourism is a bright spot for the leisure industry that is expected to shine even in the first quarter of 2010.
By Germaine A. Reyes
Full article submitted to adobo Magazine for its September/October 2009 issue.
Coming recently from a market research conference in Singapore, it was refreshing to note some of the trends that should potentially be on the watchlist of market research practitioners in order to stay ahead.
Celebrity endorsers through the lens of the consumers
By Germaine A. Reyes
Article published in Adobo Magazine November/December 2009 issue
There is a reason celebrity endorsers get paid big bucks. There are consumerswho are pre-disposed towards buying products endorsed by celebrities. But before you sign, seal and deliver that contract with a celebrity, it helps to know that not all products arewell-suited to this strategy. OR, more importantly, not all celebrity endorser types are highly credible.
Gadgets, Appliances are the New Bling Bling
By Germaine A. Reyes
Article published in BusinessWorld, Wealth Manager Section, December 21, 2009
There’s only one spoiler in this article and it is this: If you’re a struggling business enterprise with sales going downhill, you may be in a business with bearish future prospects. But take heart, communication gadgets and appliances would continue to sell well even in these difficult times.
