Synergy is a visionary research company that has the experience and cutting-edge thinking expertise to imagine possibilities for its clients and transition them into realities through the development and innovation of our products and services. With over 15 years of experience, this enables us to work with Philippines' Top 1,000 Corporations and some global Fortune 500 companies. We design studies and make sense of available customer, online, social, other secondary data, converting these into deeper insights to help our clients make better, informed decisions and build a competitive edge by connecting better with their customers.

Synergy finds meaningful clues from data and research, pieces these to complete the puzzle discovery and provides actionable recommendations for continued brand relevance and competitive business expansion.

Don't be dazed, get clarity.
You don't need to second guess. We dig deep into the data to unravel patterns, consumer insights that in turn emerge the marketing or brand story to grow your business.

Don't just choose the norm, discover the next level.
Knowing what's "in" is not enough. Our experience, investigation process, research design, tools, and analytics techniques will help you uncover opportunities and determine how to influence customer reactions, perceptions and preferences that are differentiated vs. competition.

Don't just know, uncover connections.
Build customer value and experience. We combine insights from customer business and economic perspectives across traditional and digital platforms, integrated with technology. Customer understanding and stories unleashed across these platforms serve as an invaluable marketing currency.

Management Team

We come together as a team asking questions, evaluating situations and
moving toward specific solutions.


We view the world through various perspectives and see the various approaches to serve as a Strategic
Market Research Ecosystem:

Primary Data Collection and Analytics using:
  • Qualitative Method
    • Focus Group Discussions (FGDs)
    • One-on-one interviews
    • Ethnographic research
  • Quantitative Method (for Consumer,Trade or Public Opinion Polling)
    • House-to-house Interviews
    • Intercept Interviews
    • Central Location Tests
    • Telemarketing
    • Online Research
    • Mobile Research
Digital Platforms, Company “Datafied” Sources, Secondary Data Collection and Analysis
  • Statistical Data Modeling and Predictive Analytics
  • Company Dataset/Database Analysis and Processing
  • Digital and Social Media Analysis
Seminars, Workshops, Mentoring
  • Strategic Market Research
  • Consumer Understanding thru Marketing 101
  • Brand Research Workshops
  • Brand Equity Seminar
  • Data Analytics
  • Market Research Hack Seminar
  • Segmentation Research
  • Customer Satisfaction and Experience
  • Concept Development for Testing
  • Product Testing Research and Development
  • Advertising Campaign Development for Testing
  • Research Planning and Development
  • Volumetrics Analysis through Consumer Research

Companies/Brands we have worked with:


"Synergy’s company profile - when I was scouting for a market research agency back in 2002 - was about going beyond the summary of data and instead providing meaningful and valuable market insight. I totally agree – Synergy has consistently delivered this proposition to me on every occasion.”
– Former Shell Petroleum Client

"Synergy has provided strategic inputs that helped us understand our business better. Our company now has ideas about its business drivers and can now act on problem areas without second-guessing next steps.”
– Utilities Company

"Synergy provided very good and reliable research and reporting work for us. All our projects were created, analyzed and done in a very good manner and on time.”
–Consulting and Coaching Company

"I worked with Germaine (Managing Director of Synergy) at Coca-Cola several years way back. She is a veteran at consumer marketing research. She has extensive background on Statistics & research. We consulted her on volumetrics, market share & correlations, and most specially on consumer insights. Her contributions to the group on enhancing brand equity were invaluable.”
– Former Coca-Cola Colleague

"Synergy is instrumental in our [retail/commercial properties] development given the inputs and recommendations that they provided. They were very crucial partners in the turnaround of the business then, when the company was ready to modernize and expand.”
– Real Estate Client

Unit 2, 3/F, Eight One Eight Building,
818 A. Arnaiz Avenue, Makati City
1231, Philippines

Telephone +632-8185890
Telefax +632-8186316

Contact Us