unlock insights to address your business problems
through research that gives the ‘So Whats’ & “Now Whats’ not just ‘Whats’
help you make a go-no go decision
by uncovering the value of your proposition/product when you plan to make an important investment
enable you to maximize your brand potential
by optimizing your brand-product-price mix that fits target market
provide your relevant KPIs
by tracking brand health and/or customer satisfaction
generate continuous relevant consumer insights
through Synergy-YouGov-initiated research and webinars/ webconference
SYNERGY MARKET RESEARCH + STRATEGIC CONSULTANCY
Synergy Market Research + Strategic Consultancy is a market research and management consulting company that provides evidence-based strategies from research and data analytics conducted. These help in better, more informed decision-making for companies’ business growth and digital transformation needs.
WHAT WE DO
We view the world through various perspectives and see the various approaches to serve as a Strategic
Market Research Ecosystem
YOUGOV SYNDICATED RESEARCH
• BrandIndex
• Profiles
CUSTOMIZED RESEARCH
QUANTITATIVE RESEARCH
• digital and FTF
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QUALITATIVE RESEARCH
• – FGDs/1-1 interviews, ethnographic research
• YOUGOV OMNIBUS OR “SACHET” RESEARCH
Thought Leadership Events and Training
• Consumer Insighting and Storytelling (Web)Conference
• LightBulb series
• e-Panel webinars (2020-2021)
Why choose SYNERGY?
We are a partner.
We are technically-trained in research but we’ll not just give you the ‘Whats’ but also the ‘So Whats’ and “Now Whats’ of the data.
We give you the hard truths – what you need to hear to succeed.
We ask questions. We listen and dialogue with you to get to the heart of your business and marketing issues and will not stop at just receiving an information list.
We will not just give you numbers or do ‘reporting’ but will endeavor to give you the ‘so whats’ not just the ‘whats’ of data. We believe all data tell a story – we tell you what your customers’ stories are to give you the underlying truths and needs of the market and the emerging patterns of needs.
We are professionals, we are here to let you know what you need to know, not just what you want to know to succeed in the marketplace. We have the track record and expertise in this.
We will tell you potential next steps, the ‘now whats’.
Our joy is your success.
Our client-side experience helps us do this and we take responsibility for telling you what you need to do. You can count on our integrity, professionalism and experience.
We work hard to look for the white spaces that will make you succeed. This is our passion. We are happy about companies that top our recommendations – they succeed much more than expected!
Events and Publications
Synergy Market Research + Strategic Consultancy is also in the thought leadership events’ space, having consumer insighting as the key element in our events for the benefit of the marketing and business professionals and decision-makers.
Upcoming Events
Past Events
Consumer Insighting and Storytelling Webconference -The Turning Point – The Post Pandemic Consumer: Insights and Trends
Consumer Insighting and Storytelling Webconference -The Turning Point – The Post Pandemic Consumer: Insights and Trends
We’ve entered the endemic stage of COVID 19 and as the economy slowly opens, as we trek the road to recovery, should it be business as usual or should companies wait it out or slowly recover lost revenues in the next year or so?
Website https://tinyurl.com/CIS-W2022
PRA Q2 2022 IN PERSON GENERAL MEMBERSHIP MEETING
PRA Q2 2022 IN PERSON GENERAL MEMBERSHIP MEETING
We’re excited to share the findings for our research collaboration with Philippine Retailers Association! This was presented in PRA’s General Membership Meeting last July 07 at the Dusit Thani Manila…
Unlocking the Potential of MSMES Conference
Unlocking the Potential of MSMES Conference
The International Council for Small Business Philippines (ICSB Ph) is celebrated with International Council for Small Business Global (ICSB Global) & United Nations, the International MSMEs Day on June 27, 2022 at the Sheraton Hotel
Cryptocurrency and NFTs’ insights: brand relevance and opportunities
Cryptocurrency and NFTs’ insights: brand relevance and opportunities
Given the pandemic’s impact that shifted customer mindset/preferences and adoption of financial instruments & technology, cryptocurrency has emerged to become an attractive investment option
Publications
Study reveals PH ‘new normal’ mindset
The pandemic has brought many realizations in areas such as spending and saving. Underlying issues on mental health awareness and the environment also received attention across different age groups
...
Pandemic transformed Pinoys into money, earth savers: study
The pandemic has turned Filipinos into money and earth savers, results of the Impact of Covid on the Customer survey conducted by Synergy Market Research + Strategic Consultancy. The Synergy-initiated studies, which had respondents aged 18 and above, were conducted through a series of regular online surveys via YouGov panel from July 2020 to December 2021. The study showed majority of the...
companies we’ve worked with
We are the exclusive partner of YouGov in the Philippines
LET’S COLLABORATE
UB 111 Paseo de Roxas Building, 111 Paseo de Roxas Makati City, 1226 Philippines
T: +632 7957 4588
E: info@synergy.ph