Around 34% of Filipinos intend to buy kitchen and home appliances in the next 12 months - this is as of early January this year. If this is actually realized, this would translate into a substantial number of sales. YouGov Profiles has an internal feature that can readily translate this incidence into market size that can either be used for projections, market planning, or segmentation. Who are...

As the inflation rate rises even higher than what the government projected, tendency is for people to hold on to their funds as a buffer against higher prices. However, according to YouGov’s latest data in Profiles, only 3 in 10 Filipinos own individual savings account. BUT, close to 8 in 10 Filipinos are planning to save more money in the next 12 months. Where do unbanked Filipinos therefore...

According to Profiles, one of the digital research solutions of YouGov, more than 6 in 10 Filipinos agree with the statement that "being insured for everything is important". It also shows that 4 in 10 Filipinos own life insurance. YouGov BrandIndex, a daily brand tracker, provides the top five* most recommended life insurance companies in the country. These are: Sun Life Philippines, BDO Life,...

Recent data from a Synergy-YouGov survey conducted from April 5 to 11, 2023 in total PH, revealed that 27% of Filipinos have shopped for Mother's Day or Father's Day in the last 12 months. However, the survey also indicated that 34% of Filipinos are planning to shop for these occasions in the next 12 months, a net +7% increase. It was also seen that more family-based occasions will experience a...

A recent Synergy-YouGov survey, revealed that 6 in 10 Filipinos are well aware of AI tools and potentially its game-changing capabilities. Further, based on YouGov Profiles, 54% think that "artificial intelligence is not just a technological advancement but also the next step in our evolution.“ Consider the possibilities that lie ahead: Will AI empower us to achieve greater efficiency and...

Over 7 in 10 would like to make an informed decision before making big purchases. This might be due to the financial constraints being experienced by Filipinos these days as seen in recent studies done by Synergy-YouGov. This means that big-ticket item brands should do the extra mile in the education process to provide their customers with needed information to facilitate decision-making. What...

Based on Profiles, one of the digital research solutions of YouGov, mobile phones and computers ARE the top products that are planned to be bought in the next 12 months. This is still at a much higher incidence than kitchen and home appliances. This pandemic propelled it to this level, don't you think? Discover what the financial attitudes are of these would-be-gadgets buyers, their...

What type of investment vehicles do most Filipinos prefer or look for? And what would their reasons be for investing? Close to 8 in 10 Filipinos are planning to save in the next 12 months. Further to this, YouGov Profiles data (as of February 5th) over 7 in 10 Filipinos are looking for profitable ways to invest their money. So inferring, ‘saving’ may mean ‘investing’. Where do they plan to...

The success of the business depends on what consumers say, think, and feel about the brands in the market.Aside from the thousands of variables we could explore, YouGov BrandIndex, one of the digital solutions of YouGov, allows us to track brands from various sectors and evaluate your brand health using daily consumer opinion across 16 different brand metrics. Find our which brands are taking...

Since the pandemic, consumers have been focusing more on wellness and self-care. Latest data from YouGov Profiles, an advanced audience segmentation tool covering 49 markets worldwide, shows that the top health and beauty products bought by Filipinos in the last 12 months are: hair care products, oral hygiene products, deodorants/antiperspirants, and shower products. YouGov BrandIndex, a daily...

Data from YouGov Profiles as of March 12 shows that almost 1 in 4 Filipinos are interested in purchasing a new car in the next 12 months.What factors do Filipinos consider when buying a new car?YouGov BrandIndex, a tool for near real-time brand tracking, provides the top three most considered automotive brands in the country: Toyota Motor Philippines, Honda and Ford Motor Company.Want to...

Data from YouGov Profiles as of April 9 shows that more than 6 in 10 Filipinos agree that electric cars are the future of the motor industry. With their lower carbon footprint and efficient performance, electric cars are paving the way for a cleaner and greener future. This is very much aligned with the high incidence of those who agree that green energy is the future (77%). Let's continue to...

Going green is the way to go - it's great to see Filipinos recognizing the importance of sustainability these days. According to YouGov Profiles, Toyota is currently considered the top auto brand by Filipinos when it comes to sustainability and environmental friendliness (26%). Tesla and BMW are tied at 2nd-3rd place, and 4th place is Honda 22%. Ford, an American multinational automobile...

Despite experiencing financial difficulties, 63% of Filipinos are hopeful about their financial situation improving in the next 6 months according to a Synergy – YouGov study conducted from March 29 to April 5, 2023. How are Filipinos planning to spend in the next 12 months? What product categories are they planning to spend more on vs. less on? Discover valuable insights during these...

According to a recent Synergy-YouGov study, over 7 in 10 Filipinos are planning to make cutbacks in their household spending in the next 12 months.The possible reasons why a great majority intend to cut back on household spending could be from any of the following factors: the high inflation and increasing price of commodities, the intent to save (instead of spend), or the possible lack of...

With YouGov Profiles, you can create a comprehensive portrait of their interests, preferences, behaviors, and much more. Gone are the days of guesswork and assumptions. With YouGov Profiles, you can uncover invaluable insights that help you craft tailored marketing strategies, develop targeted campaigns, and establish meaningful connections with your audience. Try YouGov Profiles today and...

Keeping a pulse on your brand's performance and staying ahead of the competition is crucial in today's ever-changing market. With YouGov BrandIndex, you gain unparalleled access to always-on tracking across 16 key brand health metrics. From brand awareness to customer satisfaction, this powerful tool gives you real-time insights into your brand's performance like never before. Stay one step...

According to YouGov Profiles, 56% of Filipinos exhibit a consistent enthusiasm for exploring cutting-edge technological products, services, and apps. The Filipino community's unwavering interest in groundbreaking innovations and game-changing advancements highlights their readiness to embrace the limitless possibilities of the future.But what fuels this fascination? What drives Filipinos to...

In a world driven by technological advancements, staying informed about the latest breakthroughs in AI is crucial. According to a Synergy-YouGov survey last April 2023, 74% of Filipinos are turning to platforms like Facebook, YouTube, and Twitter for the latest news/about AI. Following closely behind are online news articles, with 36% of Filipinos finding AI updates within the digital pages of...

As we journey into the realm of technological possibilities, it's fascinating to explore the potential impact that artificial intelligence can have on our daily lives. YouGov Profiles revealed that almost 6 in 10 Filipinos believe that AI will play a vital role in assisting humans with most of their daily tasks in the future. But what does this mean for us? How will AI revolutionize our...

In a digital era that continuously pushes boundaries, the metaverse can be an opportunity as shopper channel as this attracts the consideration of over 6 in 10 Filipinos. Our study revealed a potential untapped opportunity for advertisers and brands to tap into this virtual wonderland.  How can brands leverage the metaverse's potential to capture consumers' purchase potential? Will creating...

Ready to unleash the potential of consumer data? YouGov Profiles is the ultimate tool that delves beyond the surface, offering a comprehensive and customizable view of your target audience's entire world. By combining demographic, psychographic, attitudinal, and behavioral consumer metrics, it enables you to gain deep insights into your target audience. Explore a world of consumer insights and...

Based on Profiles, one of the digital research solutions of YouGov, a highly significant 57% of Filipinos are ready to pay more for goods that don’t contain artificial additives perhaps as a way to adopt a healthier lifestyle. This may mean prioritizing one's well-being by choosing products that steer clear of artificial additives. There seems to be an advent or pursuit of wellness and it seems...

It’s no secret that Filipinos love to eat. We’re always excited whenever there’s a new restaurant, or fusion food or café in town. YouGov Profiles shows 81% of Filipinos like to experience new food and cuisines. We are nation that thrives on culinary exploration and gastronomic adventures, don't you think? We’re a community of flavor seekers, always on the lookout for the next delectable...

The recently concluded State of the Nation Address (SONA) for the year 2023 has captured the attention of Filipinos. According to a recent Synergy-YouGov study conducted in early August 9-14, 2023, almost 7 out of 10 Filipinos were able to tune in (whether through live or delayed viewing) to witness this significant event. How did Filipinos feel after the SONA? We'll share this in next post....

According to a Synergy-YouGov study conducted last August 2023, almost 4 in 10 Filipinos still find it difficult to meet their financial needs based on their monthly earnings alone, a situation that has remained consistent since January this year. How can businesses help Filipinos deal with financial challenges, rising prices, and make wiser spending decisions? Unlock actionable insights into...

Our homes have evolved into more than just physical spaces; they've become our sanctuaries, our personal havens. According to YouGov Profiles, almost 7 in 10 Filipinos agree that home appliances are just as essential as furniture. This insight sheds light on the evolving dynamics of home essentials. How might this reshape our perception of home and comfort? Stay tuned for more captivating...

We are excited to share the most talked-about Consumer Appliance Brands of September 2023, straight from the insights provided by YouGov BrandIndex, a daily brand tracking tool. These brands have captured the attention of consumers nationwide. The rankings are based on the average Word of Mouth (WOM) exposure score from September 1st to 30th, 2023.   Samsung LG Electronics Philippines Inc....