Around 34% of Filipinos intend to buy kitchen and home appliances in the next 12 months – this is as of early January this year.
If this is actually realized, this would translate into a substantial number of sales. YouGov Profiles has an internal feature that can readily translate this incidence into market size that can either be used for projections, market planning, or segmentation.

Who are these customers, and which brands could potentially capture this growth? Where are they? Which media do they use? YouGov BrandIndex, a tool for near real-time brand tracking, provides the top three most considered consumer appliance brands in the country: Samsung, LG, and Panasonic.

Intersected with YouGov Profiles, one can see who, what, where, which brand, and how to target this “ready market” for kitchen and home appliances.

Want to check out how brands fared and other consumer insights that can be gleaned from YouGov solutions? Discover the platform and sign up now for presentation schedule.


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