Recent data from a Synergy-YouGov survey conducted from April 5 to 11, 2023 in total PH, revealed that 27% of Filipinos have shopped for Mother’s Day or Father’s Day in the last 12 months. However, the survey also indicated that 34% of Filipinos are planning to shop for these occasions in the next 12 months, a net +7% increase. It was also seen that more family-based occasions will experience a net increase this year – an encouraging sign.
How can businesses leverage digital channels to reach and engage with Filipino consumers during these seasonal events? Are there any specific social media platforms or online marketplaces that are particularly popular among Filipino gift-givers and do these differ depending on the occasion?
What do you think are the products and services that Filipinos avail of during these seasonal events? Contact us to discover the latest trends and insights.
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