April 26 - 27, 2018 | The Events Center at Century City Mall Makati City, Philippines

CONSUMER INSIGHTING 

& STORYTELLING 

CONFERENCE 2018

HuGOT It Right: Learn how to uncover true consumer insights for effective  storytelling

REGISTER TODAY!

The 1st and only seminar in the Philippines that combines two disciplines. Consumer Insighting and Storytelling.

DISCOVER THE  ART OF CONSUMER INSIGHTING

Arrive at innovative solutions that is human-centered and is grounded on Feasibility, Desirability and Viability

Work on real life cases from some of the country's top companies.

CRAFT STORIES THAT WILL MAKE IMPACT

Turning insights into stories that engage

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REDISCOVER THE SCIENCE AND ART OF CONSUMER INSIGHTING

Understand the power of true consumer insighting

Discover new approaches driving customer insighting: from neuroscience, big data, and  consumer research

HAVE A DEEPER UNDERSTANDING OF THE CONSUMER PSYCHE

Understanding what appeals to consumers (their Why)

Unearthing reasons behind consumer behaviour

WHY JOIN THE CONFERENCE?

KEY TOPICS

  • An Insight About Insights
  • What is the Job-To-Be-Done of a Job?  Turning Customer Stories Into Insights and Innovations
  • From The Outside In: An Anthropological Approach In Mining Deep Consumer Insights
  • The Art of Storytelling and What Makes Stories Stick
  • Storytelling in Digital: Content types that drive brand performance (Glocal cases)


  • The Psychology of Storytelling: Why and How “hugot” Happens
  • Why Emotions Trump Logic: Storytelling’s Impact on Consumer Purchase Behavior
  • Storytelling ROI – What Truly Matters?
  • Customer Insighting Journey: Why A Monopoly Cares About Customer Satisfaction and Aspires to Leapfrog Into IOT
  • Fireside Chat: Co-Creating Your Brand Story With Influencers
  • Design Thinking for Innovative Storytelling  

MEET THE SPEAKERS

Aileen Rondilla

MA Anthropology, Ateneo de Manila Professor, Ateneo De Manila

Joanna "Joko" Magalong

DTM Toastmasters Int'l

Storyteller for Adarna and Pinoy Storytellers

Miguel Arañaz

Innovation and Design Strategist

D.School Alumnus, Stanford University, 

Masters In Image and Communication, 

Goldsmiths College, University of London

Janelle Baretto Squires

Advertising and Content Sales Consultant, CNN Philippines 

Peachy Pacquing

Chief Connector And Mission Controller, The Just League

arthur policarpio

Arthur Policarpio

Founder And CEO,
Mobext, Inc

Eduardo Mapa, Jr.

Founder And CEO,
Castle By The River,

arthur policarpio

Tony Valdez

Head of Marketing And
Customer Solutions
Meralco

Paolo Mercado

SVP Marketing,
Communication & Innovation,
Nestle Philippines

MA Psychology, UP Diliman

Licensed Psychologist,

Trained in the Clinical Applications of Neuropsychological Theory


Melinda Tan

Cey Ponferrada

Creative Director
Leo Burnett

Venus Navalta

CEO
IPG Mediabrands Philippines

Pam Pacete-Garcia

Executive Strategic Planning Director

JWT Manila

Founder

The Fat Kid Inside Inc, 

Erwann Heussaff

TICKETS

Early Bird Rate

Php13,500+VAT

Until February 16, 2018

Regular Rate

Php15,500+VAT

February 17, 2018 - Onwards

Group Rate

Php12,000+VAT

3 or more delegates

per delegate

The Consumer Insighting and Storytelling Conference 2018 is organized by Synergy Market Research + Strategic Consultancy, a visionary research company with over 15 years in the industry.


The conference was previously called "HuGot It Right," a learning event founded in 2016, with the goal of furthering the industry's appreciation of true consumer insighting as the source of brands' storytelling and messaging strategy.


Why 'HuGot It Right?' In market research parlance, 'hugot' is a term used to describe the act of pulling out or drawing forth the core human insight from the trove of data that is available. 


It also aims to showcase the best-in-class brands when it comes to insighting and storytelling - those who got it right.







WHY 'HUGOT IT RIGHT?'

"I really learned a lot regarding dynamics of storytelling. Day 2 was exciting with all the applications and worskhop!"

Red Logo Lifestyle

Category Manager

"What I liked most is the hands-on practical part! You get to learn and apply immediately."

Unilab

Assistant Project Manager

This will definitely be applicable to our programs in our company. We’re out there to be customer-centric and to touch the lives of our customers. We need to understand them better, and our programs should be able to emulate this.

Meralco

Marketing Associate

SEE WHAT OTHERS SAY ABOUT LAST YEAR'S 'HUGOT IT RIGHT' SEMINAR

PREVIOUS ATTENDEES

Master the art and science of consumer insighting. 

This 2-day conference will equip you with the right discipline to hear your customers better, generate your next big idea, and turn insights into stories.

Synergy is a visionary research company with over 18 years of experience, working with the Philippines' Top 1,000 Corporations and some global Fortune 500 companies. 


We design studies and make sense of available customer, online, social, other secondary data, converting these into deeper insights to help our clients make better, informed decisions and build a competitive edge by connecting better with their customers.

Synergy Logo

Organizer:

This event is organized by:

EVENT PARTNERS

Future Proof logo

PLATINUM SPONSOR

INDUSTRY PARTNERS

MEDIA PARTNERS

BRONZE SPONSOR