The 1st and only seminar in the Philippines that combines two disciplines. Consumer Insighting and Storytelling.
DISCOVER THE ART OF CONSUMER INSIGHTING
Arrive at innovative solutions that is human-centered and is grounded on Feasibility, Desirability and Viability.
Work on real life cases from some of the country's top companies.
CRAFT STORIES THAT WILL MAKE IMPACT
Turning insights into stories that engage
REDISCOVER THE SCIENCE AND ART OF CONSUMER INSIGHTING
Understand the power of true consumer insighting
Discover new approaches driving customer insighting: from neuroscience, big data, and consumer research
HAVE A DEEPER UNDERSTANDING OF THE CONSUMER PSYCHE
Understanding what appeals to consumers (their Why)
Unearthing reasons behind consumer behaviour
WHY JOIN THE CONFERENCE?
MEET THE SPEAKERS
MA Anthropology, Ateneo de Manila Professor, Ateneo De Manila
Joanna "Joko" Magalong
DTM Toastmasters Int'l
Storyteller for Adarna and Pinoy Storytellers
Innovation and Design Strategist
D.School Alumnus, Stanford University,
Masters In Image and Communication,
Goldsmiths College, University of London
Janelle Baretto Squires
Advertising and Content Sales Consultant, CNN Philippines
Chief Connector And Mission Controller, The Just League
Founder And CEO,
Eduardo Mapa, Jr.
Founder And CEO,
Castle By The River,
Head of Marketing And
Communication & Innovation,
MA Psychology, UP Diliman
Trained in the Clinical Applications of Neuropsychological Theory
IPG Mediabrands Philippines
Executive Strategic Planning Director
The Fat Kid Inside Inc,
Early Bird Rate
Until February 16, 2018
February 17, 2018 - Onwards
3 or more delegates
The Consumer Insighting and Storytelling Conference 2018 is organized by Synergy Market Research + Strategic Consultancy, a visionary research company with over 15 years in the industry.
The conference was previously called "HuGot It Right," a learning event founded in 2016, with the goal of furthering the industry's appreciation of true consumer insighting as the source of brands' storytelling and messaging strategy.
Why 'HuGot It Right?' In market research parlance, 'hugot' is a term used to describe the act of pulling out or drawing forth the core human insight from the trove of data that is available.
It also aims to showcase the best-in-class brands when it comes to insighting and storytelling - those who got it right.
WHY 'HUGOT IT RIGHT?'
"I really learned a lot regarding dynamics of storytelling. Day 2 was exciting with all the applications and worskhop!"
Red Logo Lifestyle
"What I liked most is the hands-on practical part! You get to learn and apply immediately."
Assistant Project Manager
This will definitely be applicable to our programs in our company. We’re out there to be customer-centric and to touch the lives of our customers. We need to understand them better, and our programs should be able to emulate this.
SEE WHAT OTHERS SAY ABOUT LAST YEAR'S 'HUGOT IT RIGHT' SEMINAR
Master the art and science of consumer insighting.
This 2-day conference will equip you with the right discipline to hear your customers better, generate your next big idea, and turn insights into stories.
Synergy is a visionary research company with over 18 years of experience, working with the Philippines' Top 1,000 Corporations and some global Fortune 500 companies.
We design studies and make sense of available customer, online, social, other secondary data, converting these into deeper insights to help our clients make better, informed decisions and build a competitive edge by connecting better with their customers.
This event is organized by: