Consumer Insighting and Storytelling Webconference -The Turning Point – The Post Pandemic Consumer: Insights and Trends
November 24 @ 1:30 pm - November 25 @ 6:30 pm
About the webconference
We’ve entered the endemic stage of COVID 19 and as the economy slowly opens, as we trek the road to recovery, should it be business as usual or should companies wait it out or slowly recover lost revenues in the next year or so?
According to Seth Godin, there’s a paradox that’s happening now: given the digital disruption, consumers are having more choices than ever before however, he said: “We’re entering a period where people don’t have surplus.”
Thus, brands are still faced with a new challenge – to cater to consumer needs in the post pandemic or endemic stage. What do consumers expect from brands? How can brands hand-hold and journey with the customers as we all look for meaningful solutions in this post-covid, endemic era? How does creativity, innovation help in these?
These and many more will be tackled in this conference.