Synergy

2024 DMAP’s DIGICON: Decoding Ecomm Ad Formats’ Role in the Brand Funnel and Implications
2024-10-15 08:00 - 2024-10-16 17:00 UTC
At Digicon 2024, Synergy’s President and CEO, Germaine Reyes, shared key insights from the Synergy-YouGov research conducted in collaboration with DMAP. The study revealed that video ads consistently drive engagement across the brand funnel, while non-video formats strengthen brand recall. It also highlighted which ad formats create the final “push” toward purchase, emphasizing the importance of using a mix of formats to stay top-of-mind and drive conversions across different categories.

DMAP’s Digicon
2024-05-23 15:30 - 20:00

Sustainability Matters: Opportunities and Challenges in the Philippine Setting
2023-11-08 16:30 - 18:00
About the webconference

Synergy’s President and CEO, Germaine Reyes, was a featured speaker at The Philippines’ 1st-ever Metaverse Hybrid Conference, the 52nd National Marketing Conference 2023: READY MARKETING ONE: Future-ready strategies for tomorrow’s business! The event welcomed renowned industry speakers including representatives from GIGIL AD AGENCY, MICROSOFT, FUNKO FANATIC, GAMER GRILS, and more.
During her talk titled ‘Metaverse and AI: Marketing for the Future,’ Germaine Reyes delved into the intersection of the metaverse and artificial intelligence, unveiling their profound implications for the future of marketing.

Sustainability Matters: Opportunities and Challenges in the Philippine Setting
2023-11-06 16:30 - 2023-11-07 18:00
About the webconference

Synergy’s President and CEO was honored to present our Synergy-YouGov research titled ‘Sustainability Matters: Opportunities and Challenges in the Philippine Setting’ at the e-World Marketing Summit 2023. As one of 175+ distinguished speakers, our participation in this global event, envisioned by the esteemed Philip Kotler, united thought leaders across diverse sectors worldwide.

E-commerce’s Impact on Brand Loyalty: Opportunities and Challenges.
2023-10-19 16:30 - 18:00
About the webconference

At DIGICON 2023, Synergy’s President and CEO, Ms. Germaine Reyes, had the privilege of presenting a collaborative study between Synergy and IMMAP titled, ‘E-commerce’s Impact on Brand Loyalty: Opportunities and Challenges.’ The event took place last October 18 to 20, 2023, gracing the stage of the Marriott Grand Ballroom in Pasay City.
The presentation aimed to uncover both the opportunities and challenges presented by the evolving e-commerce landscape, offering a roadmap for brands navigating this digital terrain.

AI Perception and Potential Consumer Impact: Implications for Leaders and Insurance Advisors
2023-07-27 16:30 - 18:00
About the webconference

We were honored to join Gama Global Philippines as speakers at their event held last July 27, 2023, hosted at the Cove Manila. Our presentation revolved around the groundbreaking Synergy-YouGov study titled ‘AI Perception and Potential Consumer Impact: Implications for Leaders and Insurance Advisors.’
During this engaging session, Ms. Germaine Reyes, President and CEO of Synergy Market Research + Strategic Consultancy, took the stage to share invaluable insights. Our aim was to delve into the nuanced perspectives of consumers regarding AI technology and its profound implications for both industry leaders and insurance advisors.
The presentation not only highlighted current perceptions but also offered insightful considerations for the future. We sought to ignite thoughtful discussions and provide a roadmap for navigating the evolving landscape shaped by AI in the insurance sector

Market(In) Sights events for CMOs and business owners
2023-05-05 16:30 - 18:00
About the webconference

We were excited to launch Market(In) Sights events for CMOs and business owners. Exclusively brought to you by Synergy-YouGov in cooperation with Newport World Resorts. This was to help companies and brands navigate through that endemic phase and challenges experienced by consumers.

PMA’s Stratmark Conference
2023-05-05 04:00 - 20:00

Ads That Matter: Learning from what consumers expect from brands in 2023
2023-03-29 15:00 - 16:30
About the webconference

4As Philippines ARAL, in collaboration with Synergy and YouGov, hosted an insightful event titled ‘Ads That Matter: Learning from what consumers expect from brands in 2023’ featuring a distinguished panel of market researchers and esteemed recipients of the 15th Kidlat Awards. Attendees were immersed in a dynamic conversation exploring the pivotal role of purpose in brand development and its impact on fostering meaningful consumer connections. It was an enlightening dive into how brands can effectively engage audiences by aligning with purpose-driven initiatives.

Watch here

Harnessing AI: Insights on Marketing Challenges and Opportunities
2023-01-26 16:30 - 2023-10-26 18:00
About the webconference

We were happy to have shared key insights from our collaborative Synergy-YouGov report, ‘Harnessing AI: Insights on Marketing Challenges and Opportunities,’ in partnership with the Philippine Marketing Association (PMA). Presented during the PMA’s 2nd executive roundtable discussion at the Ramada Hotel last October 26, 2023, this study explored AI awareness, usage, perceptions, and its impact on consumer behavior.

Consumer Insighting and Storytelling Webconference -The Turning Point - The Post Pandemic Consumer: Insights and Trends
2022-11-24 13:30 - 2022-11-25 18:30
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About the webconference

We’ve entered the endemic stage of COVID 19 and as the economy slowly opens, as we trek the road to recovery, should it be business as usual or should companies wait it out or slowly recover lost revenues in the next year or so? According to Seth Godin, there’s a paradox that’s happening now: given the digital disruption, consumers are having more choices than ever before however, he said: “We’re entering a period where people don’t have surplus.”Thus, brands are still faced with a new challenge – to cater to consumer needs in the post pandemic or endemic stage. What do consumers expect from brands? How can brands hand-hold and journey with the customers as we all look for meaningful solutions in this post-covid, endemic era? How does creativity, innovation help in these? These and many more will be tackled in this conference.

Consumers' Digital Banking Experience: Opportunities and Challenges' provided valuable insights into the evolving landscape of digital banking
2022-10-19 10:00 - 2022-10-20 12:00
About the webconference

We were delighted to share the insightful findings from the collaborative Synergy-YouGov report with the Bank Marketing Association of the Philippines (BMAP) during their General Membership Meeting (GMM) at Dusit Thani, Makati last October 19, 2022. The report titled ‘Consumers’ Digital Banking Experience: Opportunities and Challenges’ provided valuable insights into the evolving landscape of digital banking.

During the event, we had the privilege of presenting the top 10 banks in the Philippines based on the YouGov BrandIndex. Our collaboration with BMAP has been instrumental in gaining a deeper understanding of ‘What the Filipino consumers think,’ particularly in the current climate. This exclusive study, crafted in partnership with YouGov, stands as a testament to our joint efforts in deciphering consumer behaviors and preferences in the banking sector.

Creating Brand Love in Challenging Times
2022-08-25 13:30 - 2022-08-26 18:30
About the webconference

Synergy Market Research + Strategic Consultancy is pleased to have shared the illuminating insights from the Synergy-YouGov report titled ‘Creating Brand Love in Challenging Times’ in collaboration with the Philippine Association of National Advertisers (PANA) during their General Membership Meeting (GMM) last August 25, 2022. This collaborative effort aimed to uncover effective strategies for fostering brand affinity amidst adversities.

2022 PANA GMM
2022-08-25 12:00 - 17:00
Synergy Market Research + Strategic Consultancy is pleased to have shared the illuminating insights from the Synergy-YouGov report titled ‘Creating Brand Love in Challenging Times’ in collaboration with the Philippine Association of National Advertisers (PANA) during their General Membership Meeting (GMM) last August 25, 2022.
This collaborative effort aimed to uncover effective strategies for fostering brand affinity amidst adversities.

PRA Q2 2022 IN PERSON GENERAL MEMBERSHIP MEETING
2022-07-07 12:00
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Our President and CEO, Ms. Germaine Reyes presented the survey results of the Synergy-YouGov study about “The Post-Pandemic Retail Consumer” which tackled the retail consumers’ behaviors and attitudes now during this endemic stage. This was envisioned to help PRA members navigate through these times which in turn will help them in their strategic planning and program development.

This was just one of the efforts of Synergy to add value to association members to help them in their business planning and growth strategies.

Unlocking the Potential of MSMES Conference
2022-06-27 08:00 - 12:00
The International Council for Small Business Philippines (ICSB Ph) is celebrated with International Council for Small Business Global (ICSB Global) & United Nations, the International MSMEs Day on June 27, 2022 at the Sheraton Hotel.
Our President and CEO, Ms. Germaine Reyes presented the survey results of a Synergy-YouGov study on sustainability highlighting our insights on the role of PH MSMEs in sustainability efforts and programs. This study is one of three studies that will be presented this July in the ICSB World Congress in the USA.

Into the Metaverse: Exploring Perceptions, Interests, and Opportunities
2022-06-15 11:00 - 12:00
About the webconference

We were happy to have presented the invaluable insights derived from the Synergy-YouGov report titled “Into the Metaverse: Exploring Perceptions, Interests, and Opportunities” in partnership with the Philippine Marketing Association (PMA) during their inaugural roundtable discussion last June 15, 2023. This engaging exchange has offered us profound insights into the metaverse and its potential impact on various industries.

Cryptocurrency and NFTs’ insights: brand relevance and opportunities
2021-12-15 08:00 - 17:00
Given the pandemic’s impact that shifted customer mindset/preferences and adoption of financial instruments & technology, cryptocurrency has emerged to become an attractive investment option.
