BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Synergy - ECPv6.3.2//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Synergy X-ORIGINAL-URL:https://synergy.ph X-WR-CALDESC:Events for Synergy REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20210101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=UTC:20251105T130000 DTEND;TZID=UTC:20251105T173000 DTSTAMP:20260430T154226 CREATED:20260421T022625Z LAST-MODIFIED:20260421T022625Z UID:238662-1762347600-1762363800@synergy.ph SUMMARY:PMA’s Marketing and Research Forum DESCRIPTION: URL:https://synergy.ph/event/pmas-marketing-and-research-forum/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2026/04/viber_image_2025-09-11_10-28-10-300.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20240523T153000 DTEND;TZID=UTC:20240523T200000 DTSTAMP:20260430T154226 CREATED:20260421T022133Z LAST-MODIFIED:20260421T022133Z UID:238656-1716478200-1716494400@synergy.ph SUMMARY:DMAP’s Digicon DESCRIPTION: URL:https://synergy.ph/event/dmaps-digicon/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2026/04/Picture1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20231108T163000 DTEND;TZID=UTC:20231108T180000 DTSTAMP:20260430T154226 CREATED:20240212T054042Z LAST-MODIFIED:20240212T055039Z UID:238411-1699461000-1699466400@synergy.ph SUMMARY:Sustainability Matters: Opportunities and Challenges in the Philippine Setting DESCRIPTION:About the webconference\n \n \n \n \n \n Synergy’s President and CEO\, Germaine Reyes\, was a featured speaker at The Philippines’ 1st-ever Metaverse Hybrid Conference\, the 52nd National Marketing Conference 2023: READY MARKETING ONE: Future-ready strategies for tomorrow’s business! The event welcomed renowned industry speakers including representatives from GIGIL AD AGENCY\, MICROSOFT\, FUNKO FANATIC\, GAMER GRILS\, and more. \nDuring her talk titled ‘Metaverse and AI: Marketing for the Future\,’ Germaine Reyes delved into the intersection of the metaverse and artificial intelligence\, unveiling their profound implications for the future of marketing. URL:https://synergy.ph/event/sustainability-matters-opportunities-and-challenges-in-the-philippine-setting-2/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/398787443_720911483397831_496231066351159309_n.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20231106T163000 DTEND;TZID=UTC:20231107T180000 DTSTAMP:20260430T154226 CREATED:20240212T053544Z LAST-MODIFIED:20240212T054929Z UID:238403-1699288200-1699380000@synergy.ph SUMMARY:Sustainability Matters: Opportunities and Challenges in the Philippine Setting DESCRIPTION:About the webconference\n \n \n \n \n \n Synergy’s President and CEO was honored to present our Synergy-YouGov research titled ‘Sustainability Matters: Opportunities and Challenges in the Philippine Setting’ at the e-World Marketing Summit 2023. As one of 175+ distinguished speakers\, our participation in this global event\, envisioned by the esteemed Philip Kotler\, united thought leaders across diverse sectors worldwide. URL:https://synergy.ph/event/sustainability-matters-opportunities-and-challenges-in-the-philippine-setting/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/viber_image_2023-10-30_12-21-27-598.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20231019T163000 DTEND;TZID=UTC:20231019T180000 DTSTAMP:20260430T154226 CREATED:20260421T022352Z LAST-MODIFIED:20260421T022421Z UID:238659-1697733000-1697738400@synergy.ph SUMMARY:E-commerce’s Impact on Brand Loyalty: Opportunities and Challenges DESCRIPTION:At DIGICON 2023\, Synergy’s President and CEO\, Ms. Germaine Reyes\, had the privilege of presenting a… URL:https://synergy.ph/event/e-commerces-impact-on-brand-loyalty-opportunities-and-challenges-2/ ATTACH;FMTTYPE=image/png:https://synergy.ph/wp-content/uploads/2026/04/ecommerce-impact.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20231019T163000 DTEND;TZID=UTC:20231019T180000 DTSTAMP:20260430T154226 CREATED:20240212T051724Z LAST-MODIFIED:20240212T054352Z UID:238376-1697733000-1697738400@synergy.ph SUMMARY:E-commerce’s Impact on Brand Loyalty: Opportunities and Challenges. DESCRIPTION:About the webconference\n \n \n \n \n \n At DIGICON 2023\, Synergy’s President and CEO\, Ms. Germaine Reyes\, had the privilege of presenting a collaborative study between Synergy and IMMAP titled\, ‘E-commerce’s Impact on Brand Loyalty: Opportunities and Challenges.’ The event took place last October 18 to 20\, 2023\, gracing the stage of the Marriott Grand Ballroom in Pasay City. \nThe presentation aimed to uncover both the opportunities and challenges presented by the evolving e-commerce landscape\, offering a roadmap for brands navigating this digital terrain. URL:https://synergy.ph/event/e-commerces-impact-on-brand-loyalty-opportunities-and-challenges/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/viber_image_2023-10-05_15-00-08-983.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20230727T163000 DTEND;TZID=UTC:20230727T180000 DTSTAMP:20260430T154226 CREATED:20240212T051456Z LAST-MODIFIED:20240212T053023Z UID:238370-1690475400-1690480800@synergy.ph SUMMARY:AI Perception and Potential Consumer Impact: Implications for Leaders and Insurance Advisors DESCRIPTION:About the webconference\n \n \n \n \n \n We were honored to join Gama Global Philippines as speakers at their event held last July 27\, 2023\, hosted at the Cove Manila. Our presentation revolved around the groundbreaking Synergy-YouGov study titled ‘AI Perception and Potential Consumer Impact: Implications for Leaders and Insurance Advisors.’ \nDuring this engaging session\, Ms. Germaine Reyes\, President and CEO of Synergy Market Research + Strategic Consultancy\, took the stage to share invaluable insights. Our aim was to delve into the nuanced perspectives of consumers regarding AI technology and its profound implications for both industry leaders and insurance advisors. \nThe presentation not only highlighted current perceptions but also offered insightful considerations for the future. We sought to ignite thoughtful discussions and provide a roadmap for navigating the evolving landscape shaped by AI in the insurance sector URL:https://synergy.ph/event/ai-perception-and-potential-consumer-impact-implications-for-leaders-and-insurance-advisors/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/357039070_650066507144715_5169334757174427154_n.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20230505T163000 DTEND;TZID=UTC:20230505T180000 DTSTAMP:20260430T154226 CREATED:20240212T045710Z LAST-MODIFIED:20240212T052654Z UID:238354-1683304200-1683309600@synergy.ph SUMMARY:Market(In) Sights events for CMOs and business owners DESCRIPTION:About the webconference\n \n \n \n \n \n We were excited to launch Market(In) Sights events for CMOs and business owners. Exclusively brought to you by Synergy-YouGov in cooperation with Newport World Resorts. This was to help companies and brands navigate through that endemic phase and challenges experienced by consumers. URL:https://synergy.ph/event/marketin-sights-events-for-cmos-and-business-owners/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/viber_image_2023-05-03_22-41-46-725.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20230505T040000 DTEND;TZID=UTC:20230505T200000 DTSTAMP:20260430T154226 CREATED:20260421T023026Z LAST-MODIFIED:20260421T023026Z UID:238665-1683259200-1683316800@synergy.ph SUMMARY:PMA’s Stratmark Conference DESCRIPTION: URL:https://synergy.ph/event/pmas-stratmark-conference/ ATTACH;FMTTYPE=image/png:https://synergy.ph/wp-content/uploads/2026/04/Picture3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20230329T150000 DTEND;TZID=UTC:20230329T163000 DTSTAMP:20260430T154226 CREATED:20240212T044942Z LAST-MODIFIED:20240212T052400Z UID:238345-1680102000-1680107400@synergy.ph SUMMARY:Ads That Matter: Learning from what consumers expect from brands in 2023 DESCRIPTION:About the webconference\n \n \n \n \n \n 4As Philippines ARAL\, in collaboration with Synergy and YouGov\, hosted an insightful event titled ‘Ads That Matter: Learning from what consumers expect from brands in 2023’ featuring a distinguished panel of market researchers and esteemed recipients of the 15th Kidlat Awards. Attendees were immersed in a dynamic conversation exploring the pivotal role of purpose in brand development and its impact on fostering meaningful consumer connections. It was an enlightening dive into how brands can effectively engage audiences by aligning with purpose-driven initiatives. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Watch here URL:https://synergy.ph/event/ads-that-matter-learning-from-what-consumers-expect-from-brands-in-2023/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/337831165_1618385318634047_2077046715756061767_n.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20230126T163000 DTEND;TZID=UTC:20231026T180000 DTSTAMP:20260430T154226 CREATED:20240212T053333Z LAST-MODIFIED:20240212T054620Z UID:238396-1674750600-1698343200@synergy.ph SUMMARY:Harnessing AI: Insights on Marketing Challenges and Opportunities DESCRIPTION:About the webconference\n \n \n \n \n \n We were happy to have shared key insights from our collaborative Synergy-YouGov report\, ‘Harnessing AI: Insights on Marketing Challenges and Opportunities\,’ in partnership with the Philippine Marketing Association (PMA). Presented during the PMA’s 2nd executive roundtable discussion at the Ramada Hotel last October 26\, 2023\, this study explored AI awareness\, usage\, perceptions\, and its impact on consumer behavior. URL:https://synergy.ph/event/harnessing-ai-insights-on-marketing-challenges-and-opportunities/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/395145941_826320412831330_7877119472430496812_n.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20221124T133000 DTEND;TZID=UTC:20221125T183000 DTSTAMP:20260430T154226 CREATED:20220708T042351Z LAST-MODIFIED:20220920T114009Z UID:237629-1669296600-1669401000@synergy.ph SUMMARY:Consumer Insighting and Storytelling Webconference -The Turning Point - The Post Pandemic Consumer: Insights and Trends DESCRIPTION:Register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n About the webconference\n \n \n \n \n \n We’ve entered the endemic stage of COVID 19 and as the economy slowly opens\, as we trek the road to recovery\, should it be business as usual or should companies wait it out or slowly recover lost revenues in the next year or so? According to Seth Godin\, there’s a paradox that’s happening now:  given the digital disruption\, consumers are having more choices than ever before however\, he said: “We’re entering a period where people don’t have surplus.”Thus\, brands are still faced with a new challenge – to cater to consumer needs in the post pandemic or endemic stage. What do consumers expect from brands? How can brands hand-hold and journey with the customers as we all look for meaningful solutions in this post-covid\, endemic era? How does creativity\, innovation help in these? These and many more will be tackled in this conference. URL:https://synergy.ph/event/consumer-insighting-and-storytelling-webconference-the-turning-point-the-post-pandemic-consumer-insights-and-trends/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2022/07/cover-1-copy.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20221019T100000 DTEND;TZID=UTC:20221020T120000 DTSTAMP:20260430T154226 CREATED:20240209T005840Z LAST-MODIFIED:20240209T010014Z UID:238336-1666173600-1666267200@synergy.ph SUMMARY:Consumers' Digital Banking Experience: Opportunities and Challenges' provided valuable insights into the evolving landscape of digital banking DESCRIPTION:About the webconference\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n We were delighted to share the insightful findings from the collaborative Synergy-YouGov report with the Bank Marketing Association of the Philippines (BMAP) during their General Membership Meeting (GMM) at Dusit Thani\, Makati last October 19\, 2022. The report titled ‘Consumers’ Digital Banking Experience: Opportunities and Challenges’ provided valuable insights into the evolving landscape of digital banking. \n \n \n \n \n \n \n \n \n \n \n \n During the event\, we had the privilege of presenting the top 10 banks in the Philippines based on the YouGov BrandIndex. Our collaboration with BMAP has been instrumental in gaining a deeper understanding of ‘What the Filipino consumers think\,’ particularly in the current climate. This exclusive study\, crafted in partnership with YouGov\, stands as a testament to our joint efforts in deciphering consumer behaviors and preferences in the banking sector. URL:https://synergy.ph/event/consumers-digital-banking-experience-opportunities-and-challenges-provided-valuable-insights-into-the-evolving-landscape-of-digital-banking/ ATTACH;FMTTYPE=image/png:https://synergy.ph/wp-content/uploads/2024/02/image-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20220825T133000 DTEND;TZID=UTC:20220826T183000 DTSTAMP:20260430T154226 CREATED:20240209T004935Z LAST-MODIFIED:20240212T052105Z UID:238326-1661434200-1661538600@synergy.ph SUMMARY:Creating Brand Love in Challenging Times DESCRIPTION:About the webconference\n \n \n \n \n \n Synergy Market Research + Strategic Consultancy is pleased to have shared the illuminating insights from the Synergy-YouGov report titled ‘Creating Brand Love in Challenging Times’ in collaboration with the Philippine Association of National Advertisers (PANA) during their General Membership Meeting (GMM) last August 25\, 2022. This collaborative effort aimed to uncover effective strategies for fostering brand affinity amidst adversities. URL:https://synergy.ph/event/consumer-insighting-and-storytelling-webconference-the-turning-point-the-post-pandemic-consumer-insights-and-trends-2/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/301414086_5575412495853958_75856727621673092_n.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20220707T120000 DTEND;TZID=UTC:20220707T120000 DTSTAMP:20260430T154226 CREATED:20220708T061759Z LAST-MODIFIED:20220920T114131Z UID:237639-1657195200-1657195200@synergy.ph SUMMARY:PRA Q2 2022 IN PERSON GENERAL MEMBERSHIP MEETING DESCRIPTION:Register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Our President and CEO\, Ms. Germaine Reyes presented the survey results of the Synergy-YouGov study about “The Post-Pandemic Retail Consumer” which tackled the retail consumers’ behaviors and attitudes now during this endemic stage.  This was envisioned to help PRA members navigate through these times which in turn will help them in their strategic planning and program development. \n \nThis was just one of the efforts of Synergy to add value to association members to help them in their business planning and growth strategies. URL:https://synergy.ph/event/pra-q2-2022-in-person-general-membership-meeting/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2022/07/cover-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20220627T080000 DTEND;TZID=UTC:20220627T120000 DTSTAMP:20260430T154226 CREATED:20220708T063553Z LAST-MODIFIED:20220920T123253Z UID:237651-1656316800-1656331200@synergy.ph SUMMARY:Unlocking the Potential of MSMES Conference DESCRIPTION:The International Council for Small Business Philippines (ICSB Ph) is celebrated with International Council for Small Business Global (ICSB Global) & United Nations\, the International MSMEs Day on June 27\, 2022 at the Sheraton Hotel. \nOur President and CEO\, Ms. Germaine Reyes presented the survey results of a Synergy-YouGov study on sustainability highlighting our insights on the role of PH MSMEs in sustainability efforts and programs.   This study is one of three studies that will be presented this July in the ICSB World Congress in the USA.  URL:https://synergy.ph/event/unlocking-the-potential-of-msmes-conference/ ATTACH;FMTTYPE=image/png:https://synergy.ph/wp-content/uploads/2022/07/past-event2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20220615T110000 DTEND;TZID=UTC:20220615T120000 DTSTAMP:20260430T154226 CREATED:20240212T051032Z LAST-MODIFIED:20240212T052814Z UID:238364-1655290800-1655294400@synergy.ph SUMMARY:Into the Metaverse: Exploring Perceptions\, Interests\, and Opportunities DESCRIPTION:About the webconference\n \n \n \n \n \n We were happy to have presented the invaluable insights derived from the Synergy-YouGov report titled “Into the Metaverse: Exploring Perceptions\, Interests\, and Opportunities” in partnership with the Philippine Marketing Association (PMA) during their inaugural roundtable discussion last June 15\, 2023. This engaging exchange has offered us profound insights into the metaverse and its potential impact on various industries. URL:https://synergy.ph/event/into-the-metaverse-exploring-perceptions-interests-and-opportunities/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/viber_image_2023-11-21_17-26-46-244.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20211215T080000 DTEND;TZID=UTC:20211215T170000 DTSTAMP:20260430T154227 CREATED:20220720T060619Z LAST-MODIFIED:20220920T123202Z UID:237816-1639555200-1639587600@synergy.ph SUMMARY:Cryptocurrency and NFTs’ insights: brand relevance and opportunities DESCRIPTION:Given the pandemic’s impact that shifted customer mindset/preferences and adoption of financial instruments & technology\, cryptocurrency has emerged to become an attractive investment option. URL:https://synergy.ph/event/cryptocurrency-and-nfts-insights-brand-relevance-and-opportunities/ ATTACH;FMTTYPE=image/png:https://synergy.ph/wp-content/uploads/2022/07/past-event1.png END:VEVENT END:VCALENDAR