BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Synergy - ECPv6.3.2//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Synergy X-ORIGINAL-URL:https://synergy.ph X-WR-CALDESC:Events for Synergy REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20230101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=UTC:20230126T163000 DTEND;TZID=UTC:20231026T180000 DTSTAMP:20260506T102102 CREATED:20240212T053333Z LAST-MODIFIED:20240212T054620Z UID:238396-1674750600-1698343200@synergy.ph SUMMARY:Harnessing AI: Insights on Marketing Challenges and Opportunities DESCRIPTION:About the webconference\n \n \n \n \n \n We were happy to have shared key insights from our collaborative Synergy-YouGov report\, ‘Harnessing AI: Insights on Marketing Challenges and Opportunities\,’ in partnership with the Philippine Marketing Association (PMA). Presented during the PMA’s 2nd executive roundtable discussion at the Ramada Hotel last October 26\, 2023\, this study explored AI awareness\, usage\, perceptions\, and its impact on consumer behavior. URL:https://synergy.ph/event/harnessing-ai-insights-on-marketing-challenges-and-opportunities/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/395145941_826320412831330_7877119472430496812_n.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20230329T150000 DTEND;TZID=UTC:20230329T163000 DTSTAMP:20260506T102102 CREATED:20240212T044942Z LAST-MODIFIED:20240212T052400Z UID:238345-1680102000-1680107400@synergy.ph SUMMARY:Ads That Matter: Learning from what consumers expect from brands in 2023 DESCRIPTION:About the webconference\n \n \n \n \n \n 4As Philippines ARAL\, in collaboration with Synergy and YouGov\, hosted an insightful event titled ‘Ads That Matter: Learning from what consumers expect from brands in 2023’ featuring a distinguished panel of market researchers and esteemed recipients of the 15th Kidlat Awards. Attendees were immersed in a dynamic conversation exploring the pivotal role of purpose in brand development and its impact on fostering meaningful consumer connections. It was an enlightening dive into how brands can effectively engage audiences by aligning with purpose-driven initiatives. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Watch here URL:https://synergy.ph/event/ads-that-matter-learning-from-what-consumers-expect-from-brands-in-2023/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/337831165_1618385318634047_2077046715756061767_n.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20230505T040000 DTEND;TZID=UTC:20230505T200000 DTSTAMP:20260506T102102 CREATED:20260421T023026Z LAST-MODIFIED:20260421T023026Z UID:238665-1683259200-1683316800@synergy.ph SUMMARY:PMA’s Stratmark Conference DESCRIPTION: URL:https://synergy.ph/event/pmas-stratmark-conference/ ATTACH;FMTTYPE=image/png:https://synergy.ph/wp-content/uploads/2026/04/Picture3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20230505T163000 DTEND;TZID=UTC:20230505T180000 DTSTAMP:20260506T102102 CREATED:20240212T045710Z LAST-MODIFIED:20240212T052654Z UID:238354-1683304200-1683309600@synergy.ph SUMMARY:Market(In) Sights events for CMOs and business owners DESCRIPTION:About the webconference\n \n \n \n \n \n We were excited to launch Market(In) Sights events for CMOs and business owners. Exclusively brought to you by Synergy-YouGov in cooperation with Newport World Resorts. This was to help companies and brands navigate through that endemic phase and challenges experienced by consumers. URL:https://synergy.ph/event/marketin-sights-events-for-cmos-and-business-owners/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/viber_image_2023-05-03_22-41-46-725.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20230727T163000 DTEND;TZID=UTC:20230727T180000 DTSTAMP:20260506T102102 CREATED:20240212T051456Z LAST-MODIFIED:20240212T053023Z UID:238370-1690475400-1690480800@synergy.ph SUMMARY:AI Perception and Potential Consumer Impact: Implications for Leaders and Insurance Advisors DESCRIPTION:About the webconference\n \n \n \n \n \n We were honored to join Gama Global Philippines as speakers at their event held last July 27\, 2023\, hosted at the Cove Manila. Our presentation revolved around the groundbreaking Synergy-YouGov study titled ‘AI Perception and Potential Consumer Impact: Implications for Leaders and Insurance Advisors.’ \nDuring this engaging session\, Ms. Germaine Reyes\, President and CEO of Synergy Market Research + Strategic Consultancy\, took the stage to share invaluable insights. Our aim was to delve into the nuanced perspectives of consumers regarding AI technology and its profound implications for both industry leaders and insurance advisors. \nThe presentation not only highlighted current perceptions but also offered insightful considerations for the future. We sought to ignite thoughtful discussions and provide a roadmap for navigating the evolving landscape shaped by AI in the insurance sector URL:https://synergy.ph/event/ai-perception-and-potential-consumer-impact-implications-for-leaders-and-insurance-advisors/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/357039070_650066507144715_5169334757174427154_n.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20231019T163000 DTEND;TZID=UTC:20231019T180000 DTSTAMP:20260506T102102 CREATED:20240212T051724Z LAST-MODIFIED:20260506T061926Z UID:238376-1697733000-1697738400@synergy.ph SUMMARY:E-commerce’s Impact on Brand Loyalty: Opportunities and Challenges. DESCRIPTION:About the webconference\n \n \n \n \n \n At DIGICON 2023\, Synergy’s President and CEO\, Ms. Germaine Reyes\, had the privilege of presenting a collaborative study between Synergy and IMMAP titled\, ‘E-commerce’s Impact on Brand Loyalty: Opportunities and Challenges.’ The event took place last October 18 to 20\, 2023\, gracing the stage of the Marriott Grand Ballroom in Pasay City. \nThe presentation aimed to uncover both the opportunities and challenges presented by the evolving e-commerce landscape\, offering a roadmap for brands navigating this digital terrain. URL:https://synergy.ph/event/e-commerces-impact-on-brand-loyalty-opportunities-and-challenges/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/viber_image_2023-10-05_15-00-08-983.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20231106T163000 DTEND;TZID=UTC:20231107T180000 DTSTAMP:20260506T102102 CREATED:20240212T053544Z LAST-MODIFIED:20240212T054929Z UID:238403-1699288200-1699380000@synergy.ph SUMMARY:Sustainability Matters: Opportunities and Challenges in the Philippine Setting DESCRIPTION:About the webconference\n \n \n \n \n \n Synergy’s President and CEO was honored to present our Synergy-YouGov research titled ‘Sustainability Matters: Opportunities and Challenges in the Philippine Setting’ at the e-World Marketing Summit 2023. As one of 175+ distinguished speakers\, our participation in this global event\, envisioned by the esteemed Philip Kotler\, united thought leaders across diverse sectors worldwide. URL:https://synergy.ph/event/sustainability-matters-opportunities-and-challenges-in-the-philippine-setting/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/viber_image_2023-10-30_12-21-27-598.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20231108T163000 DTEND;TZID=UTC:20231108T180000 DTSTAMP:20260506T102102 CREATED:20240212T054042Z LAST-MODIFIED:20240212T055039Z UID:238411-1699461000-1699466400@synergy.ph SUMMARY:Sustainability Matters: Opportunities and Challenges in the Philippine Setting DESCRIPTION:About the webconference\n \n \n \n \n \n Synergy’s President and CEO\, Germaine Reyes\, was a featured speaker at The Philippines’ 1st-ever Metaverse Hybrid Conference\, the 52nd National Marketing Conference 2023: READY MARKETING ONE: Future-ready strategies for tomorrow’s business! The event welcomed renowned industry speakers including representatives from GIGIL AD AGENCY\, MICROSOFT\, FUNKO FANATIC\, GAMER GRILS\, and more. \nDuring her talk titled ‘Metaverse and AI: Marketing for the Future\,’ Germaine Reyes delved into the intersection of the metaverse and artificial intelligence\, unveiling their profound implications for the future of marketing. URL:https://synergy.ph/event/sustainability-matters-opportunities-and-challenges-in-the-philippine-setting-2/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2024/02/398787443_720911483397831_496231066351159309_n.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20240523T153000 DTEND;TZID=UTC:20240523T200000 DTSTAMP:20260506T102102 CREATED:20260421T022133Z LAST-MODIFIED:20260421T022133Z UID:238656-1716478200-1716494400@synergy.ph SUMMARY:DMAP’s Digicon DESCRIPTION: URL:https://synergy.ph/event/dmaps-digicon/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2026/04/Picture1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20241015T080000 DTEND;TZID=UTC:20241016T170000 DTSTAMP:20260506T102102 CREATED:20260506T061510Z LAST-MODIFIED:20260506T061510Z UID:238669-1728979200-1729098000@synergy.ph SUMMARY:2024 DMAP’s DIGICON: Decoding Ecomm Ad Formats’ Role in the Brand Funnel and Implications DESCRIPTION:At Digicon 2024\, Synergy’s President and CEO\, Germaine Reyes\, shared key insights from the Synergy-YouGov research conducted in collaboration with DMAP. The study revealed that video ads consistently drive engagement across the brand funnel\, while non-video formats strengthen brand recall. It also highlighted which ad formats create the final “push” toward purchase\, emphasizing the importance of using a mix of formats to stay top-of-mind and drive conversions across different categories. URL:https://synergy.ph/event/2024-dmaps-digicon-decoding-ecomm-ad-formats-role-in-the-brand-funnel-and-implications/ ATTACH;FMTTYPE=image/png:https://synergy.ph/wp-content/uploads/2026/05/image-6.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20251105T133000 DTEND;TZID=UTC:20251105T173000 DTSTAMP:20260506T102102 CREATED:20260421T022625Z LAST-MODIFIED:20260506T062407Z UID:238662-1762349400-1762363800@synergy.ph SUMMARY:2025 PMA Research Forum: Consumer Clarity: Driving Marketing Success in the Age of AI DESCRIPTION:Achieving Consumer Clarity had never been more essential. In today’s fast-paced\, fragmented media landscape\, understanding consumers had become more challenging and more critical than ever. Research gave marketers the clarity to navigate shifting channels\, emerging trends\, and diverse audiences. It helped uncover real motivations and needs beyond surface-level data. With the rise of AI-powered tools\, research enabled organizations to turn complexity into actionable insights that drove targeted\, effective marketing strategies. \nThe Research Forum\, “Consumer Clarity: Driving Marketing Success in the Age of AI\,” was a half-day event hosted by the Philippine Marketing Association (PMA) as part of its year-long theme\, “AI-Nabled Pinoy Marketer.” \nThe forum brought together 30–50 senior marketers and business leaders to explore how deeper consumer understanding fueled sharper strategy and sustainable growth especially as AI continued to transform how organizations understood\, reached\, and served the Filipino market. URL:https://synergy.ph/event/pmas-marketing-and-research-forum/ ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2026/04/image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20260424T093000 DTEND;TZID=UTC:20260424T183000 DTSTAMP:20260506T102102 CREATED:20260413T084726Z LAST-MODIFIED:20260413T084726Z UID:238569-1777023000-1777055400@synergy.ph SUMMARY:2026 Synergy-YouGov’s Market(In)Sights: “Building Tomorrow’s Brands: Re-imagining Relevance in a Changing Filipino Market” DESCRIPTION: URL:https://synergy.ph/event/2026-synergy-yougovs-marketinsights-building-tomorrows-brands-re-imagining-relevance-in-a-changing-filipino-market/ LOCATION:Online\, Sarus A Ballroom\, Marquis Events Place\, BGC\, Taguig\, Philippines ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2026/04/Building-Tomorrows-Brands-Re-imagining-Relevance-in-a-Changing-Filipino-Market.jpg END:VEVENT END:VCALENDAR