Synergy

DMAP’s Digicon
2024-05-23 15:30 - 20:00 UTC

2024 DMAP’s DIGICON: Decoding Ecomm Ad Formats’ Role in the Brand Funnel and Implications
2024-10-15 08:00 - 2024-10-16 17:00
At Digicon 2024, Synergy’s President and CEO, Germaine Reyes, shared key insights from the Synergy-YouGov research conducted in collaboration with DMAP. The study revealed that video ads consistently drive engagement across the brand funnel, while non-video formats strengthen brand recall. It also highlighted which ad formats create the final “push” toward purchase, emphasizing the importance of using a mix of formats to stay top-of-mind and drive conversions across different categories.

2025 PMA Research Forum: Consumer Clarity: Driving Marketing Success in the Age of AI
2025-11-05 13:30 - 17:30
Achieving Consumer Clarity had never been more essential. In today’s fast-paced, fragmented media landscape, understanding consumers had become more challenging and more critical than ever. Research gave marketers the clarity to navigate shifting channels, emerging trends, and diverse audiences. It helped uncover real motivations and needs beyond surface-level data. With the rise of AI-powered tools, research enabled organizations to turn complexity into actionable insights that drove targeted, effective marketing strategies.
The Research Forum, “Consumer Clarity: Driving Marketing Success in the Age of AI,” was a half-day event hosted by the Philippine Marketing Association (PMA) as part of its year-long theme, “AI-Nabled Pinoy Marketer.”
The forum brought together 30–50 senior marketers and business leaders to explore how deeper consumer understanding fueled sharper strategy and sustainable growth especially as AI continued to transform how organizations understood, reached, and served the Filipino market.

2026 Synergy-YouGov’s Market(In)Sights: “Building Tomorrow’s Brands: Re-imagining Relevance in a Changing Filipino Market”
2026-04-24 09:30 - 18:30 | Online, Sarus A Ballroom, Marquis Events Place, BGC, Taguig, Philippines
