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X-WR-CALDESC:Events for Synergy 
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DTSTART;TZID=UTC:20240523T153000
DTEND;TZID=UTC:20240523T200000
DTSTAMP:20260506T101403
CREATED:20260421T022133Z
LAST-MODIFIED:20260421T022133Z
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SUMMARY:DMAP’s Digicon
DESCRIPTION:
URL:https://synergy.ph/event/dmaps-digicon/
ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2026/04/Picture1.jpg
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DTSTART;TZID=UTC:20241015T080000
DTEND;TZID=UTC:20241016T170000
DTSTAMP:20260506T101403
CREATED:20260506T061510Z
LAST-MODIFIED:20260506T061510Z
UID:238669-1728979200-1729098000@synergy.ph
SUMMARY:2024 DMAP’s DIGICON: Decoding Ecomm Ad Formats’ Role in the Brand Funnel and  Implications
DESCRIPTION:At Digicon 2024\, Synergy’s President and CEO\, Germaine Reyes\, shared key insights from the Synergy-YouGov research conducted in collaboration with DMAP. The study revealed that video ads consistently drive engagement across the brand funnel\, while non-video formats strengthen brand recall. It also highlighted which ad formats create the final “push” toward purchase\, emphasizing the importance of using a mix of formats to stay top-of-mind and drive conversions across different categories.
URL:https://synergy.ph/event/2024-dmaps-digicon-decoding-ecomm-ad-formats-role-in-the-brand-funnel-and-implications/
ATTACH;FMTTYPE=image/png:https://synergy.ph/wp-content/uploads/2026/05/image-6.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251105T133000
DTEND;TZID=UTC:20251105T173000
DTSTAMP:20260506T101403
CREATED:20260421T022625Z
LAST-MODIFIED:20260506T062407Z
UID:238662-1762349400-1762363800@synergy.ph
SUMMARY:2025 PMA Research Forum: Consumer Clarity: Driving Marketing Success in the Age of AI
DESCRIPTION:Achieving Consumer Clarity had never been more essential. In today’s fast-paced\, fragmented media landscape\, understanding consumers had become more challenging and more critical than ever. Research gave marketers the clarity to navigate shifting channels\, emerging trends\, and diverse audiences. It helped uncover real motivations and needs beyond surface-level data. With the rise of AI-powered tools\, research enabled organizations to turn complexity into actionable insights that drove targeted\, effective marketing strategies. \nThe Research Forum\, “Consumer Clarity: Driving Marketing Success in the Age of AI\,” was a half-day event hosted by the Philippine Marketing Association (PMA) as part of its year-long theme\, “AI-Nabled Pinoy Marketer.” \nThe forum brought together 30–50 senior marketers and business leaders to explore how deeper consumer understanding fueled sharper strategy and sustainable growth especially as AI continued to transform how organizations understood\, reached\, and served the Filipino market.
URL:https://synergy.ph/event/pmas-marketing-and-research-forum/
ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2026/04/image.jpg
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DTSTART;TZID=UTC:20260424T093000
DTEND;TZID=UTC:20260424T183000
DTSTAMP:20260506T101403
CREATED:20260413T084726Z
LAST-MODIFIED:20260413T084726Z
UID:238569-1777023000-1777055400@synergy.ph
SUMMARY:2026 Synergy-YouGov’s Market(In)Sights: “Building Tomorrow’s Brands: Re-imagining Relevance in a Changing Filipino Market”
DESCRIPTION:
URL:https://synergy.ph/event/2026-synergy-yougovs-marketinsights-building-tomorrows-brands-re-imagining-relevance-in-a-changing-filipino-market/
LOCATION:Online\, Sarus A Ballroom\, Marquis Events Place\, BGC\, Taguig\, Philippines
ATTACH;FMTTYPE=image/jpeg:https://synergy.ph/wp-content/uploads/2026/04/Building-Tomorrows-Brands-Re-imagining-Relevance-in-a-Changing-Filipino-Market.jpg
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