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X-WR-CALDESC:Events for Synergy 
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230126T163000
DTEND;TZID=UTC:20231026T180000
DTSTAMP:20260430T160003
CREATED:20240212T053333Z
LAST-MODIFIED:20240212T054620Z
UID:238396-1674750600-1698343200@synergy.ph
SUMMARY:Harnessing AI: Insights on Marketing Challenges and Opportunities
DESCRIPTION:About the webconference\n			\n				\n				\n				\n				\n				We were happy to have shared key insights from our collaborative Synergy-YouGov report\, ‘Harnessing AI: Insights on Marketing Challenges and Opportunities\,’ in partnership with the Philippine Marketing Association (PMA). Presented during the PMA’s 2nd executive roundtable discussion at the Ramada Hotel last October 26\, 2023\, this study explored AI awareness\, usage\, perceptions\, and its impact on consumer behavior.
URL:https://synergy.ph/event/harnessing-ai-insights-on-marketing-challenges-and-opportunities/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221124T133000
DTEND;TZID=UTC:20221125T183000
DTSTAMP:20260430T160003
CREATED:20220708T042351Z
LAST-MODIFIED:20220920T114009Z
UID:237629-1669296600-1669401000@synergy.ph
SUMMARY:Consumer Insighting and Storytelling Webconference -The Turning Point - The Post Pandemic Consumer: Insights and Trends
DESCRIPTION:Register now\n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				About the webconference\n			\n				\n				\n				\n				\n				We’ve entered the endemic stage of COVID 19 and as the economy slowly opens\, as we trek the road to recovery\, should it be business as usual or should companies wait it out or slowly recover lost revenues in the next year or so? According to Seth Godin\, there’s a paradox that’s happening now:  given the digital disruption\, consumers are having more choices than ever before however\, he said: “We’re entering a period where people don’t have surplus.”Thus\, brands are still faced with a new challenge – to cater to consumer needs in the post pandemic or endemic stage. What do consumers expect from brands? How can brands hand-hold and journey with the customers as we all look for meaningful solutions in this post-covid\, endemic era? How does creativity\, innovation help in these? These and many more will be tackled in this conference.
URL:https://synergy.ph/event/consumer-insighting-and-storytelling-webconference-the-turning-point-the-post-pandemic-consumer-insights-and-trends/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221019T100000
DTEND;TZID=UTC:20221020T120000
DTSTAMP:20260430T160003
CREATED:20240209T005840Z
LAST-MODIFIED:20240209T010014Z
UID:238336-1666173600-1666267200@synergy.ph
SUMMARY:Consumers' Digital Banking Experience: Opportunities and Challenges' provided valuable insights into the evolving landscape of digital banking
DESCRIPTION:About the webconference\n			\n				\n				\n				\n				\n				\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				We were delighted to share the insightful findings from the collaborative Synergy-YouGov report with the Bank Marketing Association of the Philippines (BMAP) during their General Membership Meeting (GMM) at Dusit Thani\, Makati last October 19\, 2022. The report titled ‘Consumers’ Digital Banking Experience: Opportunities and Challenges’ provided valuable insights into the evolving landscape of digital banking. \n			\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				During the event\, we had the privilege of presenting the top 10 banks in the Philippines based on the YouGov BrandIndex. Our collaboration with BMAP has been instrumental in gaining a deeper understanding of ‘What the Filipino consumers think\,’ particularly in the current climate. This exclusive study\, crafted in partnership with YouGov\, stands as a testament to our joint efforts in deciphering consumer behaviors and preferences in the banking sector.
URL:https://synergy.ph/event/consumers-digital-banking-experience-opportunities-and-challenges-provided-valuable-insights-into-the-evolving-landscape-of-digital-banking/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220825T133000
DTEND;TZID=UTC:20220826T183000
DTSTAMP:20260430T160003
CREATED:20240209T004935Z
LAST-MODIFIED:20240212T052105Z
UID:238326-1661434200-1661538600@synergy.ph
SUMMARY:Creating Brand Love in Challenging Times
DESCRIPTION:About the webconference\n			\n				\n				\n				\n				\n				Synergy Market Research + Strategic Consultancy is pleased to have shared the illuminating insights from the Synergy-YouGov report titled ‘Creating Brand Love in Challenging Times’ in collaboration with the Philippine Association of National Advertisers (PANA) during their General Membership Meeting (GMM) last August 25\, 2022. This collaborative effort aimed to uncover effective strategies for fostering brand affinity amidst adversities.
URL:https://synergy.ph/event/consumer-insighting-and-storytelling-webconference-the-turning-point-the-post-pandemic-consumer-insights-and-trends-2/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220707T120000
DTEND;TZID=UTC:20220707T120000
DTSTAMP:20260430T160003
CREATED:20220708T061759Z
LAST-MODIFIED:20220920T114131Z
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SUMMARY:PRA Q2 2022 IN PERSON GENERAL MEMBERSHIP MEETING
DESCRIPTION:Register now\n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Our President and CEO\, Ms. Germaine Reyes presented the survey results of the Synergy-YouGov study about “The Post-Pandemic Retail Consumer” which tackled the retail consumers’ behaviors and attitudes now during this endemic stage.  This was envisioned to help PRA members navigate through these times which in turn will help them in their strategic planning and program development. \n \nThis was just one of the efforts of Synergy to add value to association members to help them in their business planning and growth strategies.
URL:https://synergy.ph/event/pra-q2-2022-in-person-general-membership-meeting/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220627T080000
DTEND;TZID=UTC:20220627T120000
DTSTAMP:20260430T160003
CREATED:20220708T063553Z
LAST-MODIFIED:20220920T123253Z
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SUMMARY:Unlocking the Potential of MSMES Conference
DESCRIPTION:The International Council for Small Business Philippines (ICSB Ph) is celebrated with International Council for Small Business Global (ICSB Global) & United Nations\, the International MSMEs Day on June 27\, 2022 at the Sheraton Hotel. \nOur President and CEO\, Ms. Germaine Reyes presented the survey results of a Synergy-YouGov study on sustainability highlighting our insights on the role of PH MSMEs in sustainability efforts and programs.   This study is one of three studies that will be presented this July in the ICSB World Congress in the USA. 
URL:https://synergy.ph/event/unlocking-the-potential-of-msmes-conference/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220615T110000
DTEND;TZID=UTC:20220615T120000
DTSTAMP:20260430T160003
CREATED:20240212T051032Z
LAST-MODIFIED:20240212T052814Z
UID:238364-1655290800-1655294400@synergy.ph
SUMMARY:Into the Metaverse: Exploring Perceptions\, Interests\, and Opportunities
DESCRIPTION:About the webconference\n			\n				\n				\n				\n				\n				We were happy to have presented the invaluable insights derived from the Synergy-YouGov report titled “Into the Metaverse: Exploring Perceptions\, Interests\, and Opportunities” in partnership with the Philippine Marketing Association (PMA) during their inaugural roundtable discussion last June 15\, 2023. This engaging exchange has offered us profound insights into the metaverse and its potential impact on various industries.
URL:https://synergy.ph/event/into-the-metaverse-exploring-perceptions-interests-and-opportunities/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211215T080000
DTEND;TZID=UTC:20211215T170000
DTSTAMP:20260430T160003
CREATED:20220720T060619Z
LAST-MODIFIED:20220920T123202Z
UID:237816-1639555200-1639587600@synergy.ph
SUMMARY:Cryptocurrency and NFTs’ insights: brand relevance and opportunities
DESCRIPTION:Given the pandemic’s impact that shifted customer mindset/preferences and adoption of financial instruments & technology\, cryptocurrency has emerged to become an attractive investment option.
URL:https://synergy.ph/event/cryptocurrency-and-nfts-insights-brand-relevance-and-opportunities/
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