Synergy

Ads That Matter: Learning from what consumers expect from brands in 2023
2023-03-29 15:00 - 16:30 UTC
About the webconference

4As Philippines ARAL, in collaboration with Synergy and YouGov, hosted an insightful event titled ‘Ads That Matter: Learning from what consumers expect from brands in 2023’ featuring a distinguished panel of market researchers and esteemed recipients of the 15th Kidlat Awards. Attendees were immersed in a dynamic conversation exploring the pivotal role of purpose in brand development and its impact on fostering meaningful consumer connections. It was an enlightening dive into how brands can effectively engage audiences by aligning with purpose-driven initiatives.

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Harnessing AI: Insights on Marketing Challenges and Opportunities
2023-01-26 16:30 - 2023-10-26 18:00
About the webconference

We were happy to have shared key insights from our collaborative Synergy-YouGov report, ‘Harnessing AI: Insights on Marketing Challenges and Opportunities,’ in partnership with the Philippine Marketing Association (PMA). Presented during the PMA’s 2nd executive roundtable discussion at the Ramada Hotel last October 26, 2023, this study explored AI awareness, usage, perceptions, and its impact on consumer behavior.

Consumer Insighting and Storytelling Webconference -The Turning Point - The Post Pandemic Consumer: Insights and Trends
2022-11-24 13:30 - 2022-11-25 18:30
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About the webconference

We’ve entered the endemic stage of COVID 19 and as the economy slowly opens, as we trek the road to recovery, should it be business as usual or should companies wait it out or slowly recover lost revenues in the next year or so? According to Seth Godin, there’s a paradox that’s happening now: given the digital disruption, consumers are having more choices than ever before however, he said: “We’re entering a period where people don’t have surplus.”Thus, brands are still faced with a new challenge – to cater to consumer needs in the post pandemic or endemic stage. What do consumers expect from brands? How can brands hand-hold and journey with the customers as we all look for meaningful solutions in this post-covid, endemic era? How does creativity, innovation help in these? These and many more will be tackled in this conference.

Consumers' Digital Banking Experience: Opportunities and Challenges' provided valuable insights into the evolving landscape of digital banking
2022-10-19 10:00 - 2022-10-20 12:00
About the webconference

We were delighted to share the insightful findings from the collaborative Synergy-YouGov report with the Bank Marketing Association of the Philippines (BMAP) during their General Membership Meeting (GMM) at Dusit Thani, Makati last October 19, 2022. The report titled ‘Consumers’ Digital Banking Experience: Opportunities and Challenges’ provided valuable insights into the evolving landscape of digital banking.

During the event, we had the privilege of presenting the top 10 banks in the Philippines based on the YouGov BrandIndex. Our collaboration with BMAP has been instrumental in gaining a deeper understanding of ‘What the Filipino consumers think,’ particularly in the current climate. This exclusive study, crafted in partnership with YouGov, stands as a testament to our joint efforts in deciphering consumer behaviors and preferences in the banking sector.

Creating Brand Love in Challenging Times
2022-08-25 13:30 - 2022-08-26 18:30
About the webconference

Synergy Market Research + Strategic Consultancy is pleased to have shared the illuminating insights from the Synergy-YouGov report titled ‘Creating Brand Love in Challenging Times’ in collaboration with the Philippine Association of National Advertisers (PANA) during their General Membership Meeting (GMM) last August 25, 2022. This collaborative effort aimed to uncover effective strategies for fostering brand affinity amidst adversities.

2022 PANA GMM
2022-08-25 12:00 - 17:00
Synergy Market Research + Strategic Consultancy is pleased to have shared the illuminating insights from the Synergy-YouGov report titled ‘Creating Brand Love in Challenging Times’ in collaboration with the Philippine Association of National Advertisers (PANA) during their General Membership Meeting (GMM) last August 25, 2022.
This collaborative effort aimed to uncover effective strategies for fostering brand affinity amidst adversities.

PRA Q2 2022 IN PERSON GENERAL MEMBERSHIP MEETING
2022-07-07 12:00
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Our President and CEO, Ms. Germaine Reyes presented the survey results of the Synergy-YouGov study about “The Post-Pandemic Retail Consumer” which tackled the retail consumers’ behaviors and attitudes now during this endemic stage. This was envisioned to help PRA members navigate through these times which in turn will help them in their strategic planning and program development.

This was just one of the efforts of Synergy to add value to association members to help them in their business planning and growth strategies.

Unlocking the Potential of MSMES Conference
2022-06-27 08:00 - 12:00
The International Council for Small Business Philippines (ICSB Ph) is celebrated with International Council for Small Business Global (ICSB Global) & United Nations, the International MSMEs Day on June 27, 2022 at the Sheraton Hotel.
Our President and CEO, Ms. Germaine Reyes presented the survey results of a Synergy-YouGov study on sustainability highlighting our insights on the role of PH MSMEs in sustainability efforts and programs. This study is one of three studies that will be presented this July in the ICSB World Congress in the USA.

Into the Metaverse: Exploring Perceptions, Interests, and Opportunities
2022-06-15 11:00 - 12:00
About the webconference

We were happy to have presented the invaluable insights derived from the Synergy-YouGov report titled “Into the Metaverse: Exploring Perceptions, Interests, and Opportunities” in partnership with the Philippine Marketing Association (PMA) during their inaugural roundtable discussion last June 15, 2023. This engaging exchange has offered us profound insights into the metaverse and its potential impact on various industries.

Cryptocurrency and NFTs’ insights: brand relevance and opportunities
2021-12-15 08:00 - 17:00
Given the pandemic’s impact that shifted customer mindset/preferences and adoption of financial instruments & technology, cryptocurrency has emerged to become an attractive investment option.
