Synergy

Market(In) Sights events for CMOs and business owners
2023-05-05 16:30 - 18:00 UTC
About the webconference

We were excited to launch Market(In) Sights events for CMOs and business owners. Exclusively brought to you by Synergy-YouGov in cooperation with Newport World Resorts. This was to help companies and brands navigate through that endemic phase and challenges experienced by consumers.

AI Perception and Potential Consumer Impact: Implications for Leaders and Insurance Advisors
2023-07-27 16:30 - 18:00
About the webconference

We were honored to join Gama Global Philippines as speakers at their event held last July 27, 2023, hosted at the Cove Manila. Our presentation revolved around the groundbreaking Synergy-YouGov study titled ‘AI Perception and Potential Consumer Impact: Implications for Leaders and Insurance Advisors.’
During this engaging session, Ms. Germaine Reyes, President and CEO of Synergy Market Research + Strategic Consultancy, took the stage to share invaluable insights. Our aim was to delve into the nuanced perspectives of consumers regarding AI technology and its profound implications for both industry leaders and insurance advisors.
The presentation not only highlighted current perceptions but also offered insightful considerations for the future. We sought to ignite thoughtful discussions and provide a roadmap for navigating the evolving landscape shaped by AI in the insurance sector

E-commerce’s Impact on Brand Loyalty: Opportunities and Challenges.
2023-10-19 16:30 - 18:00
About the webconference

At DIGICON 2023, Synergy’s President and CEO, Ms. Germaine Reyes, had the privilege of presenting a collaborative study between Synergy and IMMAP titled, ‘E-commerce’s Impact on Brand Loyalty: Opportunities and Challenges.’ The event took place last October 18 to 20, 2023, gracing the stage of the Marriott Grand Ballroom in Pasay City.
The presentation aimed to uncover both the opportunities and challenges presented by the evolving e-commerce landscape, offering a roadmap for brands navigating this digital terrain.

Sustainability Matters: Opportunities and Challenges in the Philippine Setting
2023-11-06 16:30 - 2023-11-07 18:00
About the webconference

Synergy’s President and CEO was honored to present our Synergy-YouGov research titled ‘Sustainability Matters: Opportunities and Challenges in the Philippine Setting’ at the e-World Marketing Summit 2023. As one of 175+ distinguished speakers, our participation in this global event, envisioned by the esteemed Philip Kotler, united thought leaders across diverse sectors worldwide.

Sustainability Matters: Opportunities and Challenges in the Philippine Setting
2023-11-08 16:30 - 18:00
About the webconference

Synergy’s President and CEO, Germaine Reyes, was a featured speaker at The Philippines’ 1st-ever Metaverse Hybrid Conference, the 52nd National Marketing Conference 2023: READY MARKETING ONE: Future-ready strategies for tomorrow’s business! The event welcomed renowned industry speakers including representatives from GIGIL AD AGENCY, MICROSOFT, FUNKO FANATIC, GAMER GRILS, and more.
During her talk titled ‘Metaverse and AI: Marketing for the Future,’ Germaine Reyes delved into the intersection of the metaverse and artificial intelligence, unveiling their profound implications for the future of marketing.

DMAP’s Digicon
2024-05-23 15:30 - 20:00

2024 DMAP’s DIGICON: Decoding Ecomm Ad Formats’ Role in the Brand Funnel and Implications
2024-10-15 08:00 - 2024-10-16 17:00
At Digicon 2024, Synergy’s President and CEO, Germaine Reyes, shared key insights from the Synergy-YouGov research conducted in collaboration with DMAP. The study revealed that video ads consistently drive engagement across the brand funnel, while non-video formats strengthen brand recall. It also highlighted which ad formats create the final “push” toward purchase, emphasizing the importance of using a mix of formats to stay top-of-mind and drive conversions across different categories.

2025 PMA Research Forum: Consumer Clarity: Driving Marketing Success in the Age of AI
2025-11-05 13:30 - 17:30
Achieving Consumer Clarity had never been more essential. In today’s fast-paced, fragmented media landscape, understanding consumers had become more challenging and more critical than ever. Research gave marketers the clarity to navigate shifting channels, emerging trends, and diverse audiences. It helped uncover real motivations and needs beyond surface-level data. With the rise of AI-powered tools, research enabled organizations to turn complexity into actionable insights that drove targeted, effective marketing strategies.
The Research Forum, “Consumer Clarity: Driving Marketing Success in the Age of AI,” was a half-day event hosted by the Philippine Marketing Association (PMA) as part of its year-long theme, “AI-Nabled Pinoy Marketer.”
The forum brought together 30–50 senior marketers and business leaders to explore how deeper consumer understanding fueled sharper strategy and sustainable growth especially as AI continued to transform how organizations understood, reached, and served the Filipino market.

2026 Synergy-YouGov’s Market(In)Sights: “Building Tomorrow’s Brands: Re-imagining Relevance in a Changing Filipino Market”
2026-04-24 09:30 - 18:30 | Online, Sarus A Ballroom, Marquis Events Place, BGC, Taguig, Philippines
