BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Synergy  - ECPv6.3.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Synergy 
X-ORIGINAL-URL:https://synergy.ph
X-WR-CALDESC:Events for Synergy 
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20241015T080000
DTEND;TZID=UTC:20241016T170000
DTSTAMP:20260710T032945
CREATED:20260506T061510Z
LAST-MODIFIED:20260506T061510Z
UID:238669-1728979200-1729098000@synergy.ph
SUMMARY:2024 DMAP’s DIGICON: Decoding Ecomm Ad Formats’ Role in the Brand Funnel and  Implications
DESCRIPTION:At Digicon 2024\, Synergy’s President and CEO\, Germaine Reyes\, shared key insights from the Synergy-YouGov research conducted in collaboration with DMAP. The study revealed that video ads consistently drive engagement across the brand funnel\, while non-video formats strengthen brand recall. It also highlighted which ad formats create the final “push” toward purchase\, emphasizing the importance of using a mix of formats to stay top-of-mind and drive conversions across different categories.
URL:https://synergy.ph/event/2024-dmaps-digicon-decoding-ecomm-ad-formats-role-in-the-brand-funnel-and-implications/
ATTACH;FMTTYPE=image/png:https://synergy.ph/wp-content/uploads/2026/05/image-6.png
END:VEVENT
END:VCALENDAR