Achieving Consumer Clarity had never been more essential. In today’s fast-paced, fragmented media landscape, understanding consumers had become more challenging and more critical than ever. Research gave marketers the clarity to navigate shifting channels, emerging trends, and diverse audiences. It helped uncover real motivations and needs beyond surface-level data. With the rise of AI-powered tools, […]

At Digicon 2024, Synergy’s President and CEO, Germaine Reyes, shared key insights from the Synergy-YouGov research conducted in collaboration with DMAP. The study revealed that video ads consistently drive engagement across the brand funnel, while non-video formats strengthen brand recall. It also highlighted which ad formats create the final "push" toward purchase, emphasizing the importance […]