Synergy Market Research + Strategic Consultancy is pleased to have shared the illuminating insights from the Synergy-YouGov report titled 'Creating Brand Love in Challenging Times' in collaboration with the Philippine Association of National Advertisers (PANA) during their General Membership Meeting (GMM) last August 25, 2022. This collaborative effort aimed to uncover effective strategies for fostering brand affinity amidst adversities.

We were delighted to share the insightful findings from the collaborative Synergy-YouGov report with the Bank Marketing Association of the Philippines (BMAP) during their General Membership Meeting (GMM) at Dusit Thani, Makati last October 19, 2022.

We’ve entered the endemic stage of COVID 19 and as the economy slowly opens, as we trek the road to recovery, should it be business as usual or should companies wait it out or slowly recover lost revenues in the next year or so?

We were happy to have shared key insights from our collaborative Synergy-YouGov report, 'Harnessing AI: Insights on Marketing Challenges and Opportunities,' in partnership with the Philippine Marketing Association (PMA). Presented during the PMA's 2nd executive roundtable discussion at the Ramada Hotel last October 26, 2023, this study explored AI awareness, usage, perceptions, and its impact on consumer behavior.

4As Philippines ARAL, in collaboration with Synergy and YouGov, hosted an insightful event titled 'Ads That Matter: Learning from what consumers expect from brands in 2023' featuring a distinguished panel of market researchers and esteemed recipients of the 15th Kidlat Awards. Attendees were immersed in a dynamic conversation exploring the pivotal role of purpose in brand development and its impact on fostering meaningful consumer connections. It was an enlightening dive into how brands can effectively engage audiences by aligning with purpose-driven initiatives.

We were excited to launch Market(In) Sights events for CMOs and business owners. Exclusively brought to you by Synergy-YouGov in cooperation with Newport World Resorts. This was to help companies and brands navigate through that endemic phase and challenges experienced by consumers.

We were honored to join Gama Global Philippines as speakers at their event held last July 27, 2023, hosted at the Cove Manila. Our presentation revolved around the groundbreaking Synergy-YouGov study titled 'AI Perception and Potential Consumer Impact: Implications for Leaders and Insurance Advisors.’

During this engaging session, Ms. Germaine Reyes, President and CEO of Synergy Market Research + Strategic Consultancy, took the stage to share invaluable insights. Our aim was to delve into the nuanced perspectives of consumers regarding AI technology and its profound implications for both industry leaders and insurance advisors.

The presentation not only highlighted current perceptions but also offered insightful considerations for the future. We sought to ignite thoughtful discussions and provide a roadmap for navigating the evolving landscape shaped by AI in the insurance sector

Illuminating insights from the Synergy-YouGov report titled 'Creating Brand Love in Challenging Times' in collaboration with the Philippine Association of National Advertisers (PANA)

Synergy's President and CEO was honored to present our Synergy-YouGov research titled 'Sustainability Matters: Opportunities and Challenges in the Philippine Setting' at the e-World Marketing Summit 2023. As one of 175+ distinguished speakers, our participation in this global event, envisioned by the esteemed Philip Kotler, united thought leaders across diverse sectors worldwide.

Synergy's President and CEO, Germaine Reyes, was a featured speaker at The Philippines' 1st-ever Metaverse Hybrid Conference, the 52nd National Marketing Conference 2023: READY MARKETING ONE: Future-ready strategies for tomorrow's business! The event welcomed renowned industry speakers including representatives from GIGIL AD AGENCY, MICROSOFT, FUNKO FANATIC, GAMER GRILS, and more.

During her talk titled 'Metaverse and AI: Marketing for the Future,' Germaine Reyes delved into the intersection of the metaverse and artificial intelligence, unveiling their profound implications for the future of marketing.