We were happy to have shared key insights from our collaborative Synergy-YouGov report, 'Harnessing AI: Insights on Marketing Challenges and Opportunities,' in partnership with the Philippine Marketing Association (PMA). Presented during the PMA's 2nd executive roundtable discussion at the Ramada Hotel last October 26, 2023, this study explored AI awareness, usage, perceptions, and its impact on consumer behavior.

We were honored to join Gama Global Philippines as speakers at their event held last July 27, 2023, hosted at the Cove Manila. Our presentation revolved around the groundbreaking Synergy-YouGov study titled 'AI Perception and Potential Consumer Impact: Implications for Leaders and Insurance Advisors.’

During this engaging session, Ms. Germaine Reyes, President and CEO of Synergy Market Research + Strategic Consultancy, took the stage to share invaluable insights. Our aim was to delve into the nuanced perspectives of consumers regarding AI technology and its profound implications for both industry leaders and insurance advisors.

The presentation not only highlighted current perceptions but also offered insightful considerations for the future. We sought to ignite thoughtful discussions and provide a roadmap for navigating the evolving landscape shaped by AI in the insurance sector