We’re excited to share the findings for our research collaboration with Philippine Retailers Association! This was presented in PRA’s General Membership Meeting last July 07 at the Dusit Thani Manila…

Synergy Market Research + Strategic Consultancy is pleased to have shared the illuminating insights from the Synergy-YouGov report titled 'Creating Brand Love in Challenging Times' in collaboration with the Philippine Association of National Advertisers (PANA) during their General Membership Meeting (GMM) last August 25, 2022. This collaborative effort aimed to uncover effective strategies for fostering brand affinity amidst adversities.

We were delighted to share the insightful findings from the collaborative Synergy-YouGov report with the Bank Marketing Association of the Philippines (BMAP) during their General Membership Meeting (GMM) at Dusit Thani, Makati last October 19, 2022.

We’ve entered the endemic stage of COVID 19 and as the economy slowly opens, as we trek the road to recovery, should it be business as usual or should companies wait it out or slowly recover lost revenues in the next year or so?

4As Philippines ARAL, in collaboration with Synergy and YouGov, hosted an insightful event titled 'Ads That Matter: Learning from what consumers expect from brands in 2023' featuring a distinguished panel of market researchers and esteemed recipients of the 15th Kidlat Awards. Attendees were immersed in a dynamic conversation exploring the pivotal role of purpose in brand development and its impact on fostering meaningful consumer connections. It was an enlightening dive into how brands can effectively engage audiences by aligning with purpose-driven initiatives.

We were excited to launch Market(In) Sights events for CMOs and business owners. Exclusively brought to you by Synergy-YouGov in cooperation with Newport World Resorts. This was to help companies and brands navigate through that endemic phase and challenges experienced by consumers.

We were honored to join Gama Global Philippines as speakers at their event held last July 27, 2023, hosted at the Cove Manila. Our presentation revolved around the groundbreaking Synergy-YouGov study titled 'AI Perception and Potential Consumer Impact: Implications for Leaders and Insurance Advisors.’

During this engaging session, Ms. Germaine Reyes, President and CEO of Synergy Market Research + Strategic Consultancy, took the stage to share invaluable insights. Our aim was to delve into the nuanced perspectives of consumers regarding AI technology and its profound implications for both industry leaders and insurance advisors.

The presentation not only highlighted current perceptions but also offered insightful considerations for the future. We sought to ignite thoughtful discussions and provide a roadmap for navigating the evolving landscape shaped by AI in the insurance sector

Illuminating insights from the Synergy-YouGov report titled 'Creating Brand Love in Challenging Times' in collaboration with the Philippine Association of National Advertisers (PANA)

At DIGICON 2023, Synergy’s President and CEO, Ms. Germaine Reyes, had the privilege of presenting a...