Harnessing AI: Insights on Marketing Challenges and Opportunities

We were happy to have shared key insights from our collaborative Synergy-YouGov report, 'Harnessing AI: Insights on Marketing Challenges and Opportunities,' in partnership with the Philippine Marketing Association (PMA). Presented during the PMA's 2nd executive roundtable discussion at the Ramada Hotel last October 26, 2023, this study explored AI awareness, usage, perceptions, and its impact on consumer behavior.

Sustainability Matters: Opportunities and Challenges in the Philippine Setting

Synergy's President and CEO was honored to present our Synergy-YouGov research titled 'Sustainability Matters: Opportunities and Challenges in the Philippine Setting' at the e-World Marketing Summit 2023. As one of 175+ distinguished speakers, our participation in this global event, envisioned by the esteemed Philip Kotler, united thought leaders across diverse sectors worldwide.

Sustainability Matters: Opportunities and Challenges in the Philippine Setting

Synergy's President and CEO, Germaine Reyes, was a featured speaker at The Philippines' 1st-ever Metaverse Hybrid Conference, the 52nd National Marketing Conference 2023: READY MARKETING ONE: Future-ready strategies for tomorrow's business! The event welcomed renowned industry speakers including representatives from GIGIL AD AGENCY, MICROSOFT, FUNKO FANATIC, GAMER GRILS, and more.

During her talk titled 'Metaverse and AI: Marketing for the Future,' Germaine Reyes delved into the intersection of the metaverse and artificial intelligence, unveiling their profound implications for the future of marketing.