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2024 DMAP’s DIGICON: Decoding Ecomm Ad Formats’ Role in the Brand Funnel and Implications
At Digicon 2024, Synergy’s President and CEO, Germaine Reyes, shared key insights from the Synergy-YouGov research conducted in collaboration with DMAP. The study revealed that video ads consistently drive engagement […]
2025 PMA Research Forum: Consumer Clarity: Driving Marketing Success in the Age of AI
Achieving Consumer Clarity had never been more essential. In today’s fast-paced, fragmented media landscape, understanding consumers had become more challenging and more critical than ever. Research gave marketers the clarity […]
