At Digicon 2024, Synergy’s President and CEO, Germaine Reyes, shared key insights from the Synergy-YouGov research conducted in collaboration with DMAP. The study revealed that video ads consistently drive engagement […]

Achieving Consumer Clarity had never been more essential. In today’s fast-paced, fragmented media landscape, understanding consumers had become more challenging and more critical than ever. Research gave marketers the clarity […]