Given the pandemic’s impact that shifted customer mindset/preferences and adoption of financial instruments & technology, cryptocurrency has emerged to become an attractive investment option

We were happy to have presented the invaluable insights derived from the Synergy-YouGov report titled "Into the Metaverse: Exploring Perceptions, Interests, and Opportunities" in partnership with the Philippine Marketing Association (PMA) during their inaugural roundtable discussion last June 15, 2023. This engaging exchange has offered us profound insights into the metaverse and its potential impact on various industries.

The International Council for Small Business Philippines (ICSB Ph) is celebrated with International Council for Small Business Global (ICSB Global) & United Nations, the International MSMEs Day on June 27, 2022 at the Sheraton Hotel

We’re excited to share the findings for our research collaboration with Philippine Retailers Association! This was presented in PRA’s General Membership Meeting last July 07 at the Dusit Thani Manila…

Synergy Market Research + Strategic Consultancy is pleased to have shared the illuminating insights from the Synergy-YouGov report titled 'Creating Brand Love in Challenging Times' in collaboration with the Philippine Association of National Advertisers (PANA) during their General Membership Meeting (GMM) last August 25, 2022. This collaborative effort aimed to uncover effective strategies for fostering brand affinity amidst adversities.

We were delighted to share the insightful findings from the collaborative Synergy-YouGov report with the Bank Marketing Association of the Philippines (BMAP) during their General Membership Meeting (GMM) at Dusit Thani, Makati last October 19, 2022.

We’ve entered the endemic stage of COVID 19 and as the economy slowly opens, as we trek the road to recovery, should it be business as usual or should companies wait it out or slowly recover lost revenues in the next year or so?

We were happy to have shared key insights from our collaborative Synergy-YouGov report, 'Harnessing AI: Insights on Marketing Challenges and Opportunities,' in partnership with the Philippine Marketing Association (PMA). Presented during the PMA's 2nd executive roundtable discussion at the Ramada Hotel last October 26, 2023, this study explored AI awareness, usage, perceptions, and its impact on consumer behavior.

4As Philippines ARAL, in collaboration with Synergy and YouGov, hosted an insightful event titled 'Ads That Matter: Learning from what consumers expect from brands in 2023' featuring a distinguished panel of market researchers and esteemed recipients of the 15th Kidlat Awards. Attendees were immersed in a dynamic conversation exploring the pivotal role of purpose in brand development and its impact on fostering meaningful consumer connections. It was an enlightening dive into how brands can effectively engage audiences by aligning with purpose-driven initiatives.