We were happy to have shared key insights from our collaborative Synergy-YouGov report, 'Harnessing AI: Insights on Marketing Challenges and Opportunities,' in partnership with the Philippine Marketing Association (PMA). Presented during the PMA's 2nd executive roundtable discussion at the Ramada Hotel last October 26, 2023, this study explored AI awareness, usage, perceptions, and its impact on consumer behavior.
4As Philippines ARAL, in collaboration with Synergy and YouGov, hosted an insightful event titled 'Ads That Matter: Learning from what consumers expect from brands in 2023' featuring a distinguished panel of market researchers and esteemed recipients of the 15th Kidlat Awards. Attendees were immersed in a dynamic conversation exploring the pivotal role of purpose in brand development and its impact on fostering meaningful consumer connections. It was an enlightening dive into how brands can effectively engage audiences by aligning with purpose-driven initiatives.