by PMA | April 26, 2023

On April 26, 2023, the Philippine Marketing Association (PMA) and Synergy Market Research + Strategic Consultancy, Inc. signed a partnership agreement at the Asian Institute of Management. The collaboration, titled “PMA + Synergy – YouGov Research Partnership,” aims to provide valuable insights and data to the marketing industry in the Philippines. Read more…..
The signing ceremony was led by PMA President, Sy Bryan Lato, Director for Research, Ms. Mary Ann Cortez, and representing Synergy Market Research + Strategic Consultancy, Inc., Ms. Germaine A. Reyes, the President and CEO of the company, and Mr. Lorenzo Luis D. Reyes, the COO.
PMA + Synergy – YouGov Research Partnership promises to provide an extensive range of research services, including brand tracking, market segmentation, advertising effectiveness studies, and more. By combining the expertise of PMA and Synergy Market Research, this collaboration will empower organizations to make informed decisions, drive innovation, and stay ahead of the ever-evolving market landscape.
The results of the research will be presented at the upcoming Marketing & Media Round Table Discussion. This exclusive event will bring together industry leaders, marketing professionals, and key stakeholders to engage in insightful conversations, exchange ideas, and explore the implications of the research findings on the future of marketing in the Philippines.


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