As the inflation rate rises even higher than what the government projected, tendency is for people to hold on to their funds as a buffer against higher prices. However, according to YouGov’s latest data in Profiles, only 3 in 10 Filipinos own individual savings account. BUT, close to 8 in 10 Filipinos are planning to save more money in the next 12 months.
Where do unbanked Filipinos therefore plan to invest or save their money? Among those planning to save in a bank, which banks are they most likely to consider? Are you as a brand positioned to capture this growth?
Using YouGov Profiles, a media planning and segmentation tool, brands or companies can understand who these “savers” are, what they’re looking to invest in, where and how to reach them, and much more.
In Synergy, we piece together data to tell the story and emerge gaps/opportunities from brands to take on. With YouGov’s unique digital research solutions, insights-discovery is faster.
Learn more and discover other consumer insights that can be gleaned from YouGov solutions. Contact us today!
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