Based on Profiles, one of the digital research solutions of YouGov, a highly significant 57% of Filipinos are ready to pay more for goods that don’t contain artificial additives perhaps as a way to adopt a healthier lifestyle. This may mean prioritizing one’s well-being by choosing products that steer clear of artificial additives.

There seems to be an advent or pursuit of wellness and it seems Filipinos are becoming more discerning on the ingredients of products.

To what extent are Filipinos making choices? What labels do we know and what ingredients will win the consumers vote?

Explore consumer preferences with Profiles! Contact us now to delve into the world of consumer choices and discover the power of data-driven insights.


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