Since the pandemic, consumers have been focusing more on wellness and self-care. Latest data from YouGov Profiles, an advanced audience segmentation tool covering 49 markets worldwide, shows that the top health and beauty products bought by Filipinos in the last 12 months are: hair care products, oral hygiene products, deodorants/antiperspirants, and shower products.

YouGov BrandIndex, a daily brand and competitor tracker, provides the top three most recommended personal care products in the country. These are: Colgate, Cream Silk Philippines and Safeguard Philippines.

To learn more about YouGov’s unique solutions, contact us for more details.


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