Over 7 in 10 would like to make an informed decision before making big purchases. This might be due to the financial constraints being experienced by Filipinos these days as seen in recent studies done by Synergy-YouGov.
This means that big-ticket item brands should do the extra mile in the education process to provide their customers with needed information to facilitate decision-making. What are these info? Companies need to ask their customers on these so they can be laser-focused on what’s relevant or what matters with their target market.
Tonality and an engaging content may also come into play in ensuring customers are receptive to brand messaging. What can be used as approaches? Could be great storytelling and visuals, and other creative aspects, so brands catch and retain attention and that flow of ideas will be transferred seamlessly to their customers.
Need help in your insighting? Contact us so we can translate your information into meaningful insights that can drive engagement for your customers.
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