Based on Profiles, one of the digital research solutions of YouGov, mobile phones and computers ARE the top products that are planned to be bought in the next 12 months. This is still at a much higher incidence than kitchen and home appliances.

This pandemic propelled it to this level, don’t you think?
Discover what the financial attitudes are of these would-be-gadgets buyers, their tech-savviness index and other items they plan to purchase to see whether your category could be potential partners with the telco and IT brands.
These and many more may be discovered in Profiles, the research solution to understand certain target segments to be laser-focused in creating initiatives, communications, offers and other marketing programs or content for better customer experience and messaging.

Get in touch to discover how consumers’ buying habits are changing. Discover Profiles and contact us for more details.


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