Research Shows How Consumers are Responding to the Uncertainties of these Times

by Rank Magazine| May 9, 2023

MANILA, Philippines—In a recent engagement, Synergy Marketing Research + Strategic Consultancy, in collaboration with Newport World Resorts, unveiled valuable insights on trends and consumer behavior from data sampled and collected, with the aim of helping businesses navigate the current challenges in the market.
“Market (In) Sights” marks the relaunch of Synergy’s partnership with UK-based international research and data analytics company based in the UK, YouGov since July 2020. With 44 offices worldwide, YouGov is highly quoted in media globally over the past 20 years.

The inaugural feature under the Market(In) Sights brand, “Finding Certainty in Uncertainties: (New) Consumer Insights & Trends for Brand Growth,” is presented by Germaine Reyes, CEO/President of Synergy Market Research + Strategic Consultancy, showcasing the firm’s expertise in providing evidence-based strategies for companies through research that are culled from the cutting edge solutions made in partnership with YouGov.

The Synergy-YouGov consumer findings and insights are like no other, bringing about the most recent, robust and deep consumer insights about the Filipinos’ stories, struggles, needs and plans, aspirations during these times. These results from Synergy-YouGov research conducted across January to April this year across the Philippines, covered current consumer sentiments, coping behavior and purchase considerations, along with thoughts on sustainability, brand purpose, use of technology, power and relevance of media, social media influencers, and more.

Synergy is well-known for promoting sustainability and innovation to improve customer experience and satisfaction, building meaningful conversations between brands and customers to enhance engagement and brand trust, elevating brand purpose from emerged points of differentiation for companies’ future growth.
Since 2016, they have been very active with conferences and webinars as well as during the pandemic as their way of “giving back” to the marketing and business communities.

Synergy has also collaborated with relevant research projects with highly esteemed professional associations such as the Philippine Retailers Association (PRA), the Philippine Association for National Advertisers (PANA), the Bank Marketing Association of the Philippines (BMAP), the International Council for Small Businesses in the Philippines (ICSB), and the Association of Accredited Advertising Agencies of the Philippines (4As). They recently signed a MOA with the Philippine Marketing Association (PMA) for a research collaboration.

Overall, Market(In) Sights provided businesses with the latest consumer insights and trends for brand growth as the world emerges from the pandemic and other challenges. It demonstrated the power of Synergy-YouGov partnership which is the unique blend of leading edge digital research solutions and business-based consumer insighting and how these can add value to companies, brands and marketing.

Market(In) Sights was made possible with the support of Newport World Resorts (co-presentor) and EDIMC (event partner).
For those interested in the presentation of results, you may email seminars@synergy.ph.