by admin | Feb 1, 2024 | Insights Corner
In a digital era that continuously pushes boundaries, the metaverse can be an opportunity as shopper channel as this attracts the consideration of over 6 in 10 Filipinos. Our study revealed a potential untapped opportunity for advertisers and brands to tap into this...
by admin | Feb 1, 2024 | Insights Corner
Ready to unleash the potential of consumer data? YouGov Profiles is the ultimate tool that delves beyond the surface, offering a comprehensive and customizable view of your target audience’s entire world. By combining demographic, psychographic, attitudinal, and...
by admin | Feb 1, 2024 | Insights Corner
Based on Profiles, one of the digital research solutions of YouGov, a highly significant 57% of Filipinos are ready to pay more for goods that don’t contain artificial additives perhaps as a way to adopt a healthier lifestyle. This may mean prioritizing one’s...
by admin | Feb 1, 2024 | Insights Corner
It’s no secret that Filipinos love to eat. We’re always excited whenever there’s a new restaurant, or fusion food or café in town. YouGov Profiles shows 81% of Filipinos like to experience new food and cuisines. We are nation that thrives on culinary exploration and...
by admin | Feb 1, 2024 | Insights Corner
The recently concluded State of the Nation Address (SONA) for the year 2023 has captured the attention of Filipinos. According to a recent Synergy-YouGov study conducted in early August 9-14, 2023, almost 7 out of 10 Filipinos were able to tune in (whether through...
