(Quick Facts) AI Tools

(Quick Facts) AI Tools

In a world driven by technological advancements, staying informed about the latest breakthroughs in AI is crucial. According to a Synergy-YouGov survey last April 2023, 74% of Filipinos are turning to platforms like Facebook, YouTube, and Twitter for the latest...
(Quick Facts) AI Daily Task

(Quick Facts) AI Daily Task

As we journey into the realm of technological possibilities, it’s fascinating to explore the potential impact that artificial intelligence can have on our daily lives. YouGov Profiles revealed that almost 6 in 10 Filipinos believe that AI will play a vital role...
(Quick Facts) Metaverse

(Quick Facts) Metaverse

In a digital era that continuously pushes boundaries, the metaverse can be an opportunity as shopper channel as this attracts the consideration of over 6 in 10 Filipinos. Our study revealed a potential untapped opportunity for advertisers and brands to tap into this...
(Quick Facts) YouGov Profiles

(Quick Facts) YouGov Profiles

Ready to unleash the potential of consumer data? YouGov Profiles is the ultimate tool that delves beyond the surface, offering a comprehensive and customizable view of your target audience’s entire world. By combining demographic, psychographic, attitudinal, and...
(Quick Facts) Additives

(Quick Facts) Additives

Based on Profiles, one of the digital research solutions of YouGov, a highly significant 57% of Filipinos are ready to pay more for goods that don’t contain artificial additives perhaps as a way to adopt a healthier lifestyle. This may mean prioritizing one’s...
(Quick Facts) New Food and Cuisines

(Quick Facts) New Food and Cuisines

It’s no secret that Filipinos love to eat. We’re always excited whenever there’s a new restaurant, or fusion food or café in town. YouGov Profiles shows 81% of Filipinos like to experience new food and cuisines. We are nation that thrives on culinary exploration and...