by admin | Feb 8, 2024 | Insights Corner
Over 7 in 10 would like to make an informed decision before making big purchases. This might be due to the financial constraints being experienced by Filipinos these days as seen in recent studies done by Synergy-YouGov. This means that big-ticket item brands should...
by admin | Feb 8, 2024 | Insights Corner
Based on Profiles, one of the digital research solutions of YouGov, mobile phones and computers ARE the top products that are planned to be bought in the next 12 months. This is still at a much higher incidence than kitchen and home appliances. This pandemic propelled...
by admin | Feb 8, 2024 | Insights Corner
What type of investment vehicles do most Filipinos prefer or look for? And what would their reasons be for investing? Close to 8 in 10 Filipinos are planning to save in the next 12 months. Further to this, YouGov Profiles data (as of February 5th) over 7 in 10...
by admin | Feb 8, 2024 | Insights Corner
The success of the business depends on what consumers say, think, and feel about the brands in the market.Aside from the thousands of variables we could explore, YouGov BrandIndex, one of the digital solutions of YouGov, allows us to track brands from various sectors...
by admin | Feb 8, 2024 | Insights Corner
Since the pandemic, consumers have been focusing more on wellness and self-care. Latest data from YouGov Profiles, an advanced audience segmentation tool covering 49 markets worldwide, shows that the top health and beauty products bought by Filipinos in the last 12...
